Hasta La Ideas

Paris-based designer Julian Douek and marketing agency Bloomeo have collaborated on a beautifully produced box set promoting Arjowiggins’ new range of creative papers.

The limited edition package contains two hardback books with debossed covers: one provides a look at the company and its origins – it was founded in the 18th century and has mills in the UK, Spain, France and Brazil – and the other contains samples of 61 papers from the new range.

The brand book also contains several shots of creative projects made using Arjowiggins paper. It features work by Norwegian agency Grandpeople, Swedish agency BVD, set designer Gary Card and French studio Creative Sweatshop.

In addition to the box set, Parisian agency Some/Things recently produced a short brand film documenting the production process at an Arjowiggins mill. Directed by Monika Bielskyte, it’s a fascinating insight into the craft, skill and machinery involved in making creative papers.