Are Over-Produced "Design Story" Videos Better than No Design Videos at All?

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I’m conflicted about highly-produced videos that tell “the design story” of certain products, like this eight-minute doc on the Nokia’s Windows phone, the Lumia 800. On the one hand I’m thrilled that corporations are trying to engage the public by discussing design at all, which simply wouldn’t have happened ten or twenty years ago; on the other hand I’m put off by the stilted readings of teleprompter scripts obviously penned by marketers. You can almost hear the BLAM of the clearly proscribed bullet points, and as the speakers struggle to get the lines out I keep expecting to hear someone shout “CUT—okay let’s try this again, just relax, have fun with it.”

Still, as industrial designers we are used to being on the glossed-over end of things, and we sadly become accustomed to taking what we can get. While the first three minutes of this vid are more of a commercial than anything, they do start to go into some actual design discussion around 3:30; at approximately 5:04 there’s brief talk about materials and production methods; and around 6:00 some UI discussion.

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