Apple's Competitive Design Advantage in Five Words
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Watching yesterday’s Apple Live event, I oohed and aahed over the shots of the iPhone 6 with the rest of you, and when my screen turned black at the end of the Apple Watch teaser, I caught a glimpse of my reflection in the monitor and saw my mouth was hanging open. But to this design lover, it wasn’t any of the beauty shots, but the pull-quote below that I thought was the most significant takeaway from the entire presentation.
CEO Tim Cook was pacing the stage, rattling off facts: The credit card is fifty years old, it’s no longer convenient nor secure, people have been attempting to replace them with digital wallets…
…But they’ve all failed. Why is this?
It’s because most people that’ve worked on this have started by focusing on creating a business model that was centered around their self interest, instead of focusing on the user experience.
We love this kind of problem. This is exactly what Apple does best.
Cook proceeded to unveil Apple Pay, the NFC-based one-touch payment process that the new iPhones and the Apple Watch will all be able to perform.
I say that quote is significant because Cook essentially laid out Apple’s key competitive advantage, the business secret that does not need to be secret because none of their competitors seem to be able to get those five words right.
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