Hasta La Ideas

How fun would it be, if you did some quick CAD drawings just to figure out proportions, and then your boss says “Okay stop modeling, we need to go to production now!” That’s kind of what the Munro MK1, an electric truck from Scotland, makes me think of.

EV designers often put an emphasis on aerodynamics, to boost range. In contrast the MK1—which to be clear, makes me smile in a good way–looks like it was designed in Minecraft. That’s because the target market is clearly defined:

The full-time 4WD vehicle has a range of 113 to 141 miles, and while it can hit 80mph, it’s obviously intended more for farm work or short-range hauling than highway cruising. It’s got a full-ton payload capacity (though the lack of an open-bed option somewhat dilutes that utility, in my eyes) and can tow up to 5,500 pounds for around 60 miles, which is probably good enough to haul broken equipment to the repair shop and back.

“The Munro is a vehicle you can rely on, the most valuable tool at your disposal for any job,” says company founder and CEO Russ Peterson. “You can get into with muddy boots, tow a mini-digger or throw a bale of hay in the back to feed the horses, then drive home.”

In addition to farmers, the company lists miners, tree surgeons, search-and-rescue operations, land management workers, infrastructure workers and industry as target end users. The base model MK1 Utility, which features the stats listed above, is priced at £59,994 (USD $74,471). Buyers can also step up in power and capacity to a MK1 Range model for £71,994 (USD $89,444) and MK1 Performance model for £83,994 (USD $104,352).

Munro is taking deposits now and expect to begin deliveries next year.