Hasta La Ideas

Lowe Uruguay has created this striking print campaign for Amnesty International. Titled ‘Desaparecidos’ (‘Missing’), it aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile.

The campaign commemorates 40 years of democracy in the region, yet expresses Amnesty’s ongoing fight for justice for those missing. By pairing before and after images of families who have lost someone, the campaign simply but powerfully highlights their ongoing loss.

Here is a close-up of the images from one of the posters:

Credits:
Agency: Lowe Uruguay
CCOs: Sebastián Mir, Fernando de Clemente, Diego Román
Creative directors: Jorge Gonzalez, Gonzalo López Baliñas
Creatives: Mateo Vidal, Agustin Acosta, Álvaro Díaz
Photographer: Gustavo Germano

CR in Print

Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our March issue is an illustration special with features on Clifford Richards, Pick Me Up, the relationship between illustrators and writers, the making of the cover of the New York Times Magazine and a powerful essay by Lawrence Zeegen calling on illustrators to become more engaged with the wider world and accusing the profession of withdrawing “from the big debates of our society to focus on the chit-chat and tittle-tattle of inner-sanctum nothingness”.

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