Allan Chochinov on Upcoming MFA Products of Design Program: "You are in the Consequence Business"
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As many of you know, Core77’s own Allan Chochinov currently has his sleeves rolled up over at NYC’s School of Visual Arts, where he’s launching their new Products of Design MFA program in fall 2012. Check out the faculty and speaker list they’ve amassed thus far and you’ll have your socks knocked off.
Allan recently sat down with Metropolis Executive Editor Martin C. Pedersen to discuss the inception and development of the program, the reframing of artifacts and experiences and the opportunities for the future. An excerpt:
Pedersen: What, or how, are you going to teach that’s different from object-based industrial design?
Chochinov: The program won’t start from the beginning. It will be making-based, but we’re looking for students who are experienced and skilled. I want to be open to people who have been practicing for a couple of years and might be disillusioned by what they’re making every day but haven’t given up on the power of design. We want to introduce them to notions of scale and systems and consequence so they can do more with their superpowers. And when you’re talking about design—even if it’s a brochure or an ad campaign—as soon as you make more than one of a thing, you’re no longer in the artifact business. You are in the consequence business. And that’s how we want students to begin looking at their work.
Read the full interview here.
The program will be open for applications this September, so check out productsofdesign.sva.edu to get on the email list for updates!
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