Hasta La Ideas

With the cost of bandwidth ever in decline, the likes of Twitter and Instagram have been able to introduce moving images as well as still ones. It’s too soon to determine Vine’s destiny in the crowded social network space (pun intended), but the Twitter spinoff certainly has potential—and the folks at Airbnb are looking to make the most of it with an ambitious project called Hollywood and Vines. “Help shoot a first-of-its-kind short film made entirely of Vine videos. If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon.”

The team at Airbnb will be calling the shots starting right now, at 8am PT, releasing instructions every hour until 5pm—ten per day—for four days straight (through Sunday, August 27). There is a 48 hour window for submissions for each set of instructions, and they will be judged based on several weighted criteria: Originality & Creativity (40%), Compliance with Instructions (40%) and Video Quality & Clarity (20%). In addition to inclusion in the final film, each of the 40 winners will receive a $100 Airbnb coupon.

We had the chance to speak to Airbnb’s Vivek Wagle about their metaphorical journey:

Core77: Let’s start from the beginning—how did this project come about?

Originally, we were looking for interesting ways to galvanize our Los Angeles community around the “spirit of Airbnb”—that is, creating amazing experiences and stories through sharing. When we landed on the idea of Hollywood & Vines, we realized that we could create a much bigger, more beautiful story if we invited our global community rather than just Angelenos. We realized that this was something that had never been attempted: not an ad, but a true work of art. It was a chance to use a new form of technology to explore the boundaries of collaborative creation. And we loved the poetry of linking the history of filmmaking (Hollywood) with the future of filmmaking (Vine).

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