Adidas unveils toddler versions of Kanye West's Yeezy Boost 350
Posted in: UncategorizedSports brand Adidas is releasing child-size editions of the popular Yeezy Boost trainers designed by rapper Kanye West (+ slideshow).
The Yeezy Boost 350 Infant is an almost perfect scale-down of the designs launched by Adidas and West in 2015.
“Finally, infants and toddlers will be able to coordinate Yeezy looks with their style-forward parents,” said Adidas.
Like the original model, the shoe features a moccasin-type construction with a breathable, flexible upper made from Adidas’ Primeknit material.
An entirely rubber outsole is designed to aid traction, and a suede overlay on the arch is intended to provide extra support.
The shoes will initially be available in two colour variations – white-and-grey Turtledove and darker Pirate Black – and six children’s sizes.
They are set for global release on 27 August 2016, and will retail for $130 (£100). Reservations will be possible in advance at select Adidas retailers, for customers in the UK, Germany, Italy and the US using the Adidas Confirmed app.
Related story: “I’m working with five architects at a time” – Kanye West
West began his collaboration with Adidas in 2015, and has since released two fashion collections and multiple variations of the trainers with the brand.
The apparel has been in high demand, selling out almost immediately after launching each time.
Not content with fashion design, West recently announced his ambitions to work with Swedish furniture giant Ikea.
The company responded with a tongue-in-cheek proposal for Yeezy beds, which could be connected together side by side to form a giant sleeping area like the one portrayed in West’s Famous music video.
The musician also has a keen interest in architecture, which he spoke about during a 2013 radio interview. He worked with Dutch firm OMA on a seven-screen pavilion to show his first film, and commissioned Minimalist architect Claudio Silvestrin to design his New York apartment.
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