Hasta La Ideas

Our choice for our Creative Review Ad Agency of the Year for 2013 represents a break with tradition. Despite strong competition from the likes of BBH and DDB New York, we have chosen an in-house agency for the honour

If anyone needed convincing of how much the advertising industry has changed in the past decade, they need look no further than the pages of this year’s Creative Review Annual. Here you will find agencies creating products (both digital and physical), games, apps, events and ‘experiences’. There are ‘social films’ installations, services – even the odd commercial and poster. BBH (last year’s winner), Wieden + Kennedy and R/GA all have outstanding projects featured.

We should also recognise the brilliant work coming out of the Google Creative Lab. And we were really pleased to see one of the great names in advertising, DDB New York, enjoying a creative revival under ECD Matt Eastwood.

But, like our Design Studio of the Year pick, our winner this year is an in-house agency: 4Creative. Not only was 4Creative responsible for the advertising film of the year in Meet The Superhumans (above), it was, with Man vs Machine, also behind one of the great rebrands of the year, for More4.

Add a string of excellent work for specific shows and the channel’s 30th anniversary celebrations and 4Creative has had a great year.

The Creative Review Annual is published in association with iStockphoto.

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