Hasta La Ideas

Core77 was proud to work with Aava Mobile to create two distinct design invitational challenges. In the first phase, we combed through the 200,00+ portfolios on our site Coroflot.com to find the 5 most creative thinkers and sketchers in the world of consumer products. Each created sets of scenarios articulating the potential use-case scenarios of the mobile device. The second phase challenged one of the phase 1 participants as well as an additional designer to create more refined, rendered concepts closer to production pieces rather than blue-sky concepts. Both of the designers took the challenge seriously (and with delight) delivering incredible work that was both rigorous and imaginative. Core77 could not have been happier with the results, and we are gratified to continue making strong connections between designers and manufacturers.

As a celebration of the success of phase 2, we are publishing the case studies from each of the designers to share some of their learnings from this design invitational. Alberto Villareal, Creative Director of the Mexico City-based design firm AGENT shares his process below.

Aava Mobile, a Finnish company founded in 2009 by a team of engineering wizards who built an open-source mobile device platform, asked AGENT to design their latest smart phone.

Alberto Villarreal, the Creative Director of Mexico City-based firm AGENT explains their design approach: “We focused on making it simple, but with a twist.”

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