AARP Is All Over Desert Trip
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When The Rolling Stones and Bob Dylan kick things off tonight in Indio, Calif., there will be three journalists in the Desert Trip audience noting for AARP the sights and sounds: a writer and two members of the outlet’s visual team. It is in many ways a match made in demographic heaven.
“Our team will focus on the 70,000 plus attendees, whom we expect will be very much our member demographic,” a rep for AARP tells FishbowlNY. “In particular, they will be on the lookout for Desert Trippers who were at Woodstock.”
In between the two weekends, the trio will be uploading goodies to materials to Instagram. They will also contribute to AARP’s news app, the AARP Bulletin and put together some content for the November issue of AARP The Magazine.
Some 70,000 concertgoers are expected to watch the two weekends of mega-bands. The AARP Bulletin meanwhile reaches around 30 million.
Previously on FishybowlNY:
Bob Dylan Gifts AARP With 50,000 CDs
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