Hasta La Ideas

New to this year’s D&AD Awards will be two physical awards for both In Book and Nominated work: slices of a coveted Yellow Pencil…

The new trophies have been designed by Turner Duckworth and will sit alongside the Yellow, Black and recently unveiled White Pencils. “The slices of pencil are relative in relation to the size and material of the Yellow Pencil award,” explains TD’s Bruce Duckworth. “They are also exactly the same shape and proportion of the D&AD hexagonal logo. Of course they are made of wood, to be quirky like the Pencil itself.”

D&AD President Simon Sankarayya added “For many years we have endeavoured to communicate more effectively the value of winning at any level in the D&AD Awards and the slices will undoubtably help to build awareness of the great level of creativity that it takes to be recognised by our juries.”

Following the recent confusion over work that was “shortlisted” for D&AD (work that survived the first round of judging but was not awarded – see our blog post and D&AD’s response, here), the new physical awards certainly go some way to further celebrate the achievement of having work in the D&AD Annual and nominated for one of the top Pencils.

The new slices will be launched at the forthcoming D&AD Awards evening, which takes place on June 16 at London’s HAC, Artillery Gardens.