Hasta La Ideas

We were excited to receive a neat little package from the folks at frog today previewing Sinch, a new magnetic solution for the madness of headphone cord chaos. A survey on any given day in New York City’s subways reveals two main schools of thought when coming to storage of those pesky in-ear headphones: the wrapper and the stuffer. Wrappers carefully coil their headphone wires around their mobile devices only to return to a mess of tangles. Stuffers typically bury headphones in sidepockets and backpockets—I’ve witnessed innumerable stuffers fishing out headphones and unwittingly dredging up pens, packs of gum, jewelry and change from the dark depths of their bags.

frog has created a simple and straightforward design—an elastic band with a stretch-able hole to attach to the base plug and a set of magnets that keep the tangle of cords manageable and neat. The nice thing about Sinch is that you can feed all your wrapper urges by using your device as the core of the cord management system—when the headphones are plugged in, the cords are wrapped around the device and secured into place with the magnetized ends of the Sinch.

For all those stuffers, you can unplug your headphones from your mobile device after wrapping and stuff your bundled headphones into the dark place of your liking.

My only concern is that as a user with a thicker L-shaped base plug, the elastic hole on the Sinch bulges, taking away from the sleek aesthetic of the overall design. Check out the jump for more product pics!

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