Hasta La Ideas

The latest release from musician Stay+ comes in a record sleeve-size package that contains no music format whatsoever. Instead, the highly limited transparent acrylic sleeves contain a foldout, 50inch QR code screen print that leads the buyer to a download page online…

The packaging, conceived by Daniel Mason of Something Else in collaboration with Stay+ comes in three different colourways – there’s a red, a green and a blue sleeved version, as shown above. Only 144 in total have been made and are available from stay.cx/arem.

Each sleeve is made from 4mm transparent acrylic made to the same size and template as a standard 12″ card record sleeve – even the fold over flaps.

Inside, the folded QR code insert is printed on specially manufactured newsprint, made to size.

Stay+ fans can also buy a six track 12″ vinyl version or a digital download instead if they don’t fancy this limited edition “physical download” format. All formats include a download code for The Buzzer, a film by DEERHEAD, Stay+ ‘s longterm visual collaborator, but this particular format’s download package is the most comprehensive version of the release as it includes music, the film, stills plus song lyrics.

Here’s a film which we linked to via our iPad app last week showing Stay+, DEERHEAD and Daniel Mason overseeing the screen printing of the QR code prints:

Find out more about the release at stay.cx/Stay/the_Stay+_website.html

A CR film in which Daniel Mason talks about his work as a packaging and materials consultant can be viewed in the free sample issue of our iPad app offering. Visit creativereview.co.uk/cr-blog/2012/april/cr-ipad-app for more details.

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