A Peripheral Light to Guide Your Bicycle Ride

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One great thing about smartphones is that they present a readily-accessible map and GPS for directions. As long as you have access to a network, it’s much harder to get lost while wandering around a new city or an unfamiliar part of your town. But that’s also a downside: Smartphones are screen-based creations, and even though new smartphone maps applications feature voice directions, those don’t make as much sense on a bicycle.

The Hammerhead, an attachable device for you bike handles, addresses this problem by providing directions not with sound or direct visuals but simple flashes of light in your peripheral vision. With $51,000 raised on Dragon Innovation, the Hammerhead device works with an app of crowdsourced biking directions. This latter part will be good news for cyclists out there looking for the optimal route from point A to point B, which isn’t always the same as when you’re driving or walking. Data is communicated from your phone to the device via Bluetooth.

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