Hasta La Ideas

Brand adulation reaches a new high. Today French fashion brand Jacquemus is releasing this Le Sac Swoosh, a luxury handbag shaped like the Nike logo:

Just ooh it

Judging by the model’s fingernails, it’s indeed meant as a handbag and not an athletic accessory. The bag’s unique, presumably licensed shape is ideal for carrying bush axe blades, giant prawn, boomerang fragments or certain gourds. Comes in three colors.

The retail price is €420 (USD $456).