Hasta La Ideas

Billed as “the gear we like and how it works,” Wired’s month-long pop-up exhibition has been a perennial holiday destination in NYC for as long as we’ve published our own Ultimate Gift Guide. Entitled “What’s Inside,” the curated ‘experience’ is not a direct retail proposition—littleBits starter kits are the only thing that can be purchased on site—but it’s tightly integrated with their online store, featuring nearly double the amount of products in their gift guide (including most of their 85 wishlist picks this year).

OtterBox‘s special ‘exploded view’ display of an iPhone

It also happens to be just up the block from Core HQ this year, and even though lower Broadway can seem like an outdoor shopping mall at times, it’s more manageable than Times Square, where they’d set up shop last year. It’s well worth a visit if you happen to be in the neighborhood, visiting another noteworthy Pop-Up Shop.

The prominently-displayed Faraday Porteur wasn’t available for a test ride when I stopped by, but it’s one of the few items that is visible from the street. Given the openness of the front third of the space, I was surprised to find densely packed shelves and display cases upon walking in; so too is the lower level packed with goodies (I’d overlooked several products my first time around; even Store Manager Noah Norman had trouble keeping track of where each and every item was located).

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