Hasta La Ideas

By now you’ve heard Cape Town has won the bid to be the World Design Capital for 2014. ICSID conferred the honor on the South African provincial capital over its fellow finalists Dublin and Bilbao, two other cities that seemed to have a decent shot.

Selecting the WDC is a complicated and multilayered task requiring assessment of a multitude of factors, but one easily digestible factor we can present here are the video bids put forth. These are essentially 5-10 minute commercials produced by each city advertising why they are an ideal site for a global design capital. First off let’s check out the winning video bid by Cape Town, herein dubbed “The New York of Africa:”

As you can see it’s a very basic, talking-head-style video using static camerawork, relying on the things being said to provide the dynamism.

Contrast that with Bilbao’s high-production-value pitch, and you’ll immediately notice a sharp contrast:

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