Hasta La Ideas

Designer Jon Daniel created the new identity for last weekend’s Brixton Splash festival, alongside street banners (above) and a gallery of ‘Jamaicons’ posters to celebrate the 50th anniverary of the country’s independence…

The Brixton Splash free street festival took place on Sunday August 5 and featured a rebranded logo from Daniel (on banner, above), who used the Jamaican motto, ‘Out of Many, One People’ as a theme to reflect the country’s fifty years of independence.

The rebrand included the new logo applied on all related festival material, with superlite posters sited across the Lambeth area of south London and street banners hung throughout Brixton high street. Daniel also made a series of poster artworks celebrating ‘Jamaicons’.

These graphic artworks are currently being shown on the side of the famous Ritzy Picturehouse cinema – the first time that the institution has allowed their ‘picture wall’ to be used in this way since it was launched four years ago.

Figures illusrated on the ‘Jamaicons’ wall include Bob Marley, Marcus Garvey, Linton Johnson, Michael Holding, Merlene Ottey, Mary Seacole, Queen Nanny, Grace Jones and, of course, Usain Bolt (above), who went on to celebrate victory in the Olympic 100m during the evening of the festival.

All photography by Martha Love. More of Daniel’s work at jon-daniel.com.

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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