Hasta La Ideas

Yesterday we looked at an object created by crafters on Etsy, that I’d have thought a corporation would sell—those shoebox-inspired sneaker storage furniture units—and this here is the opposite. This Xbox Mini Controller Hoodie, which totally looks like the kind of thing you’d find on Etsy, is actually sold by Microsoft.

Does storing your Xbox controllers in $25 polyester hoodies with ribbed waistbands and cuffs make any sense? Of course not, but that didn’t stop the first batch from selling out. The next batch won’t ship until mid-February, and they are of course taking pre-orders.

This object will appear fun to some, obscene to others. I’m reminded of a bit a comedian did, discussing someone from a country where running water and money are scarce, visiting an American park. There they see a fountain filled with running water that is not meant to be drank, and the bottom is lined with coins that aren’t meant to be spent. I.e. we have so much that we’re literally throwing money into piped-in water. And here we are able to clothe our game controllers.