Hasta La Ideas

Field and Someone have created an identity system for new ad agency BigEyes based on randomly generated digital images resembling the human iris

BigEyes is a new London ad agency set up by Martin Galton and Oliver Lewis-Barclay. The name, you would imagine, is something of a gift for an identity designer: although Someone have gone for the literal association, their collaboration with Field on the project has given the execution an innovative twist.

Field have created a system which generates images based on the muscles of the human iris.

The system randomly generates patterns allowing it to create an infinite variety of images which can be taken either as front-on or side-view.

Those images are then used for the identity system

The brand will be ‘soft-launching’ over the next three months.

This isn’t the first time that Field (who we profiled in our February issue) have been involved in ‘generative’ imagery for a brand. They previously collaborated with Someone on a generative system for Accenture which created geometric patterns plus, readers will remember the 10,000 digital paintings work they produced for paper company GF Smith and Sea Design. See more Field work here

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