Hasta La Ideas

“Every employee here has had a bike stolen,” writes Elevation Lab, a Portland-based industrial design firm turned accessories brand. They’re not alone: Each year in the U.S., an estimated 190,000 to 2 million bikes are stolen.

For that reason, Elevation Lab designed this Tagvault: Bike, a discreet bike-mounted AirTag holder.

“We purposefully designed this not to look like an AirTag holder,” they write. “So it’s hidden in plain view. [It] bolts to standard bottle cage mounting points.”

The holder is IPX5 waterproof rated, weighs 26 grams and comes with anti-theft titanium bolts (as well as the required driver).

At $20, the company says, “It’s the cheapest one-time insurance you can buy.”

“Here, thiefie thiefie thiefee….”