Jan 11
60 Minutes Segment with David Kelley Raises Design Thinking Debate (Again)
Posted in: Strategy & Research
Earlier this week, we were interested to hear responses to the question “Why Do You Post on the Discussion Boards?“; as the week draws to a close, we have a good example of why: a link to a recent 60 Minutes segment with David Kelley of IDEO has once again raised questions about “design thinking.” Ray Jepson offers a fair assessment of the piece (spoiler alert): “I thought the whole piece was too much, ‘this guy knew Steve Jobs.’ A little too fluff, but always good to see ID in the news.”
In any case, I recommend watching the 12-minute video in full before heading over to the discussion:
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