Gucci tells the story of musician Kelsey Lu in new comic book Myristica

We’ve seen a whole host of imaginative and experimental projects come out of the practical restrictions imposed by lockdown, from animated music videos to Covid-themed emoji designs.

As a brand that is no stranger to experimentation in its campaigns, Gucci has been well placed to embrace the new normal. The fashion house’s latest creative experiment is Myristica, a comic book produced in partnership with biannual art magazine Kaleidosope to coincide with its new issue.

The team behind Kaleidoscope had worked with Gucci in the past, most recently on a book and exhibition by Harmony Korine in 2019, and had the idea to collaborate on a comic book after meeting another Gucci collaborator, cellist and songwriter Kelsey Lu, earlier this year.

“Funnily enough, this project actually started a couple months before the lockdown,” says Kaleidoscope’s publisher and creative director, Alessio Ascari. “The loose concept at the beginning was to create something that played with the idea of a fucked up superhero narrative, inspired by Lu’s artistic journey, her community, and interest in cosmology.”

Titled Myristica, the comic draws on the same themes as Lu’s recent album Blood, which is partly an exploration of her Black, queer identity. “I’ve been a fan of comics since I was a kid, and graphic novels were something I started getting more into as a young adult when I started to realise the astoundingly complex storylines that can be contained within them,” she says.

“The freedoms and fantasies that can be held and explored within an illustrated story can be so incredible and somehow relatable. When meditating on the uniqueness of my own story, and how at times I’ve felt difficulty in finding commonality as a young, Black queer woman within the world of comics, I thought this opportunity presented itself as a way to open up that dialogue. With Gucci, it’s another way to expand that dialogue to people who might not as easily expose themselves to something like this.”

The comic’s distinctive aesthetic has been conceptualised and created by Terrell Villiers and Akia Dorsainvil of Masisi Studios, who brought it to life in under two months in the midst of lockdown and the recent Black Lives Matters protests.

In the illustrations, Lu is captured wearing Gucci ready-to-wear pieces and accessories including the Jackie 1961 bag archival design, which has been revived by creative director Alessandro Michele for its AW/20 catwalk show, and accompanied by a number of guest cameos including singer Florence Welch.

“I really wanted to tie in the element of fashion that is relatable such as the Gucci bracelet on Lu’s wrist. It was introduced in the comic as something Lu wore in her childhood,” says Dorsainvil, who led on the concept development, script and dialogue elements of the project.

For Villiers, who was the lead illustrator and art director, what was equally as important was capturing Lu’s personal style. “What some might not know about Lu, is that her astounding, eccentric, eclectic, styled looks are all very precise and intentional to her artistic practice. Her outfits are the visual narrative that accompanies the narrative in her music. Learning that made styling them the most fun part of illustrating Myristica,” he says.

Find out more about Myristica here

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Proteus is an underwater habitat with a greenhouse designed by Yves Behar

Proteus by Yves Behar

Swiss designer Yves Behar has unveiled his concept for an underwater pressurised research centre that will be “the ocean’s equivalent to the International Space Station”.

Named Proteus, the centre will have its own greenhouse to allow scientists to grow their own food 18 metres under the sea near Curaçao, an island in the Caribbean.

Up to 12 researchers and aquanauts – scientists who remain underwater breathing pressurised air for over 24 hours – will be able to live in Proteus at a time.

Proteus by Yves Behar

Like the International Space Station, Proteus will allow scientists to collaborate and make new discoveries in an inhospitable environment.

“The research station will enable the discovery of new species of marine life, create a better understanding of how climate change affects the ocean, and allow for the testing of advanced technologies for green power, aquaculture, and robotic exploration,” Behar told Dezeen.

Living underwater in a pressurised environment, rather than just diving in, allows scientists to spend far more time in the water and only decompress at the end of their assignment.

Proteus is the result of Behar’s studio Fuseproject collaborating with French aquanaut and ocean conservationist Fabien Cousteau, and his non-profit the Fabien Cousteau Ocean Learning Center (FCOLC).

“We needed to understand the constraints that come from building underwater and the challenges of living in an underwater structure,” Behar said.

“The social isolation, the humidity, the lack of light and lack of exercise all needed to be addressed,” he explained. “I learned about these challenges from Fabien, who had the record as the person who lived longest in an underwater habitat.”

Proteus by Yves Behar

Cousteau broke the record, previously set by his grandfather, with a 31-day-long stay in an underwater laboratory off the coast of Florida called Aquarius.

Behar used Cousteau’s experience to inform the design of Proteus, which has two levels connected by a curving ramp with pods set around the edges.

Circular-shaped main spaces are designed to encourage teamwork and social interaction for the scientists. Pods around the perimeter are designed to hold specific laboratories, bathrooms and areas for sleeping.

“Both circular floors are offset to allow as much natural light as possible through skylights and portholes, and are connected by a sloping ramp which creates the opportunity for physical activity,” said Behar.

Social spaces will be kept separate from the more humid areas of the wet labs and the moon pool – the space in an underwater habitat where occupants can access the water directly in a protected environment.

Proteus by Yves Behar

An underwater greenhouse will allow occupants to grow their own food, allowing them to stay underwater for longer and cope more comfortably with the confines of a pressurised environment where no open flames for cooking are allowed.

Behar deliberately gave the underwater habitat a retrofuturist vibe in keeping with the way science fiction has traditionally imagined underwater living.

“Fabien and I looked at many exploratory designs from the 60s and 70s, a golden era of interest for the oceans pioneered by the Cousteau family history,” Behar told Dezeen.

“We felt that Proteus could incorporate a new visual language based on modern hull and composite building technology, as well as be a state-of-the-art scientific environment while delivering a comfortable social interior space.”

In keeping with the Cousteau dynasty’s ocean conservation goals, Proteus will be powered by renewable energy. The habitat will use a mixture of wind, solar and Ocean Thermal Energy Conversion (OTEC), a process that produces electricity using the difference in temperature between warm water on the surface and cold water from the deep ocean.

Cousteau will head to Curaçao to map the site as soon the borders shut due to the coronavirus pandemic open, hopefully in September. Behar estimates it will then take 36 months to build and lower Proteus to the ocean floor.

Behar hopes Proteus will be one of a series of marine habitats dedicated to research and conservation. As well as scientists, the designer hopes the facility will be able to welcome civilian visitors.

“Proteus is designed to be a scientific environment, but also to create that desire in people to want to visit,” he said.

“For me, it’s a lot more exciting to visit Proteus than going to Mars.”

Behar embraces technology with his designs, which include plans for 3D-printed houses for impoverished farmers and a wearable UV sensor to protect against skin cancer.

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How Framestore revived the past for British Vogue

Framestore has teamed up with British Vogue to put a new spin on classic fashion photos, working with the magazine to model new collections onto decades-old images for its August 2020 issue. We speak to Framestore about bringing the project to life

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Meet the winners of BBH’s Unsigned Prize for Illustration

The Unsigned Prize for Illustration was launched this year to support emerging illustrators, designers and typographers. An extension of BBH’s Unsigned initiative – which was set up to showcase creatives without commercial representation – it offers five creatives a chance to have their work featured in an exhibition at the agency’s London HQ. One winner will also be awarded a solo exhibition at print shop They Made This, along with mentoring to help curate their show, and the offer of commercial representation from BBH’s in-house illustration agency, Black Sheep.

BBH put out an open call back in June, inviting creatives to respond to the theme of ‘good news’ with an original or existing piece of work. After reviewing submissions, the Unsigned team have revealed the five winners for this year’s prize, with one overall winner to be selected after the exhibition, which is scheduled to take place in October this year.

Designer and illustrator Charlie Haydn Taylor was selected for his submission, A New Beginning, which shows a couple who’ve received some life-changing good news in the form of a new arrival.

A New Beginning by Charlie Haydn Taylor

Joshua Obeng-Boateng’s work, Sungazing, was created “to bring joy in tough times” and is described by the London-based illustrator as “an embodiment of daydreaming”.

Sungazing by Joshua Obeng-Boateng

Ellie Hawes’ vibrant submission was inspired by news that Belgian crane companies had been helping families stay connected during lockdowns by lifting people up to the windows of older relatives who were shielding in high-rise apartments.

Ellie Hawes

Patrick Thomas’ illustration depicts a positive aspect of life during lockdown, with an image inspired by sunny days spent outside. “The good news that I keep coming back to is that as a result of lockdown, nature is being allowed to thrive, and people are appreciating their time outside so much more,” says Thomas.

Patrick Thomas

Holly Arnold’s artwork, When This Is Over, combines a series of pencil drawings showing people coming together and embracing, which were created during lockdown. Arnold has been selling A3 prints of the artwork for £5 through Instagram, with proceeds going to The Ambulance Staff Charity.

When This Is Over by Holly Arnold

The brief for this year was conceived as a welcome relief from the negative news that has dominated 2020. Nnena Nwakodo, producer at BBH, says the agency was looking for thoughtful, emotive and joyful responses, as well as distinctive artwork and strong execution. “What stood out to us about the winning entries was the creative and original interpretations of the brief,” she explains.

Art director Stephanie Flynn says the team also found themselves drawn to work featuring faces and groups of people – a reflection of how our perceptions of good news and positive imagery have changed as a result of the coronavirus pandemic, and how visual creatives have been responding to this in their work. “It will will be interesting to see how what we’ve all been through in 2020, will shape the look of work maybe even for the next decade,” Flynn adds.

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A massive congratulations to our winning five Pat, Joshua, Charlie, Ellie and Holly! ????????????⠀ ⠀ Their final submissions will be on show at our 2020 Unsigned exhibition, with attendees being given the opportunity to vote for their favourite piece! ⠀ The winner will then receive their own solo exhibition in collaboration with @theymadethistagram and artist representation by BBH internal agency, Black Sheep Artists. ⠀ ⠀ We wanted to say a massive THANK YOU for all the brilliant artists who submitted their work – It was so much fun to see all of your good news. Please check out the highlights section to view all of them in one place! ????⠀ ⠀ ⠀ @patgthom ⠀ @joshuaob.art ⠀⠀ @charliehtdigital ⠀ @elliehawesdesign @hollyarnold24

A post shared by UNSIGNED (@_unsigned__) on Jul 21, 2020 at 1:52am PDT

As Stephen Ledger-Lomas, head of production at BBH points out, it’s a challenging time for creatives – especially those without support from agents to help promote their work. BBH is hoping its Unsigned programme can provide some much-needed exposure for artists who are just starting out, and help them connect with commissioners and agents who can help them land commercial work.

Offering some advice for other creatives looking to build their profile during the pandemic, Ledger-Lomas recommends that people continue to make and share work: “Throughout this time, it is important to stay true to the path you are on and keep building your style and personal brand throughout this time. The industry will emerge and recover and will need new diverse perspectives more than ever,” he adds.

 @_unsigned__

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Bartlett School of Architecture spotlights 10 standout student projects

Carlisle Alzheimer's Foundation by Philip Springall

Architecture dedicated to people affected by Alzheimer’s disease features alongside and a conceptual home for “Disney’s unloved” in this VDF school show by the Bartlett School of Architecture.

A total of 10 student projects are included in the digital exhibition, completed by both undergraduate and postgraduate students at the school that forms a part of UCL.

It provides an insight into the diversity of teaching units at the Bartlett, ahead of its summer show in September 2020.


Bartlett School of Architecture, UCL

School: Bartlett School of Architecture, UCL
Courses: Architecture BSc (ARB/RIBA Part 1), Architecture MArch(ARB/RIBA Part 2)

School statement:

“The Bartlett School of Architecture, UCL offers a comprehensive range of architecture programmes, including but not limited to the professional qualifications needed to practice as an architect in the UK. We are world-leading teachers of architecture, passionate about exploring what architecture is and what it could be.

“The annual Bartlett Summer Show is one of the largest student architecture shows in the world. This year, in response to the Covid-19 pandemic, the school is launching a new and innovative online environment for all of our shows. The Bartlett Summer Show 2020 will open on Thursday 10 September and will be accompanied by a range of exciting online events.”


Metamorphosis by Architecture BSc (ARB/RIBA Part 1), Year 1

Metamorphosis by Architecture BSc (ARB/RIBA Part 1), Year 1

“The Year 1 installation is a pivotal moment in the life and tradition of Year 1 Architecture. Entitled Metamorphosis, the installation took nine characters from Ovid’s epic Metamorphoses and translated them into nine installations that were translocated into Walmer Yard – four bespoke tailor-made houses – in West London.

“The one-day event consisted of nine spatial proposals that explored the relationship between myth, transformation, and identity, which were set against a series of musical performances. The event was developed in collaboration with Jane Gilbert from UCL’s School of European Languages, Culture and Society; Laura Mark, the Keeper of Walmer Yard, Baylight Foundation; and the Topos String Quartet, a group of classical musicians from the UK and Europe.”

Photography is by Jason Brooks.


A System of Urban Flow by Hazel Balogun

A System of Urban Flow by Hazel Balogun

“With the agenda of improving urban mobility in Amman, this Senior Citizens’ Day Centre provides an accessible route across one of the city’s hillside topographies.

“Influenced by modern and vernacular collection systems, the landscape captures stormwater to reduce the intensity of seasonal flash floods. This precious resource is circulated through a network of activity spaces, such that water acts as both a spectacle and a coolant to suit Amman’s summer climate.

“Curved stone surfaces wind and fold with one another, just like the natural caves polished by water for hundreds of years, and the tactile handrail becomes a signifier of beauty, bringing a seamless urban flow to the city.”

Name: Hazel Balogun
Project: A System of Urban Flow
Course: Architecture BSc (ARB/RIBA Part 1), Year 3
Unit: UG2
Tutors: Maria Knutsson-Hall and Barry Wark
Email: 
hazel.balogun.17@ucl.ac.uk


The Sanctuary of Disney's Unloved by Xinze (Sean) Seah

The Sanctuary of Disney’s Unloved by Xinze (Sean) Seah

“Once upon a time, on an abandoned island, located at the heart of Disneyworld, sits a new magical kingdom created by those unloved by the outside world. Inspired by Cinderella’s dress, this new soft architecture is now home to an industrious community, who, like Cinderella’s furry companions, continually build a new home from the unwanted materials that surround them.

“The smell of homegrown pumpkin soup drifts into the grand central atrium where soft sleeping pockets surround a giant ball of yarn that is endlessly knitting their new home. This home will live forever in the shadow of Disney but will outshine it always.”

Name: Xinze (Sean) Seah
Project: The Sanctuary of Disney’s Unloved
Course: Architecture BSc (ARB/RIBA Part 1), Year 3
Unit: UG7
Tutors: Pascal Bronner and Thomas Hillier
Email: seah.seah.18@ucl.ac.uk


An Ode to Apollo by Matthew Semiao Carmo Simpson

“This film presents An Ode to Apollo, a centre for research in acoustics and musical production, platforming both creative and scientific studies of sound.

“In defiance of the unrelenting roar of the neighbouring elevated railway line, the facility is a prototype for how we might occupy such acoustically-challenged pockets of the built environment. Contained within this architecture of attenuation, a series of inhabitable music chambers celebrate and amplify the weird and wonderful dynamics of sound and space.”

Name: Matthew Semiao Carmo Simpson
Project: An Ode to Apollo
Course: Architecture BSc (ARB/RIBA Part 1), Year 3
Unit: UG8
Tutors: Farlie Reynolds and Greg Storrar
Email: matthew.simpson.17@ucl.ac.uk


An Architecture between Cultures by Isaac Simpson

“Dominant history has always been the British gaze mapped onto the African landscape. We find ourselves always looking at the radical politics elsewhere, instead of the national politics here.

“This project will be reverse to that construction, imagining the African gaze mapped onto the British landscape, to describe a radical idea in response to the question: who should own the land of the Scottish Highlands?

“The project’s ambition is to challenge existing land-ownership boundaries by constructing a radical vessel that roams across the highlands, rehabilitating the land and cultivating conversations in a way that requires communities’ cultural diversity and appreciation.”

Name: Isaac Simpson
Project: An Architecture between Cultures: The Highland Council, Scottish Highlands
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG12
Tutors: Elizabeth Dow and Jonathan Hill
Email: isaac.simpson.18@ucl.ac.uk


Apartment #5 by Clement Luk Laurencio

“The project is located in Apartment #5, Prince Regent Mews, London, in the current context of the isolation of lockdown due to the global pandemic, where travel has become restricted. It imagines a future where travel is no longer possible – where all we are left with our memories of places visited, and our photographs to recall them.

“The project redraws the apartment of confinement merging it with fragments from places that were visited on a recent trip to India. By manipulating scale, forced perspective, and atmospheric phenomena, the spaces become embellished, corrupted, and re-imagined; a labyrinth of memories.”

Name: Clement Luk Laurencio
Project: Apartment #5: A Labyrinth and Repository of Spatial Memories
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG15
Tutors:
Max Dewdney and Susanne Isa
Email: clement.laurencio.18@ucl.ac.uk


Sweat, Pant, Blush: Three Houses of Three Tomorrows by Samuel Davies

Sweat, Pant, Blush by Samuel Davies

“In contrast to the professional drive towards technological efficiency to reduce domestic emissions, this project instead examines the social and architectural stigmas that surround the notion of comfort. It questions our reliance on controlled internal environments.

“A cul-de-sac of three experimental houses is proposed between Palm Springs and the surrounding desert. Within each house, everyday domestic conventions are dismantled to suit a different attitude to comfort. This exposes the power of these conventions in determining our understandings of what is considered homely, and holds the architect responsible, not for the development of new technologies, but for new ideas of what it means to be at home.”

Name: Samuel Davies
Project: Sweat, Pant, Blush: Three Houses of Three Tomorrows
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG16
Tutors: Matthew Butcher and Ana Monrabal-Cook
Email:
samuel.davies.13@ucl.ac.uk


Carlisle Alzheimer's Foundation by Philip Springall

Carlisle Alzheimer’s Foundation by Philip Springall

“This project investigates the role that architecture and the built environment can play in improving the lives of those with Alzheimer’s disease.

“Carlisle Alzheimer’s foundation is a network which connects individuals in creative practice with individuals at various stages of Alzheimer’s disease. By developing creative partnerships, pairs can engage in meaningful activities to respond to the challenges of personal identity, occupation, responsibility and inclusion faced by those with Alzheimer’s.

“Situated at the Citadel, in the centre of Carlisle, the proposed scheme is designed through spaces to house creative activities of making, constructing, performing, eating, cooking, wandering, conversing and socialising.”

Name: Philip Springall
Project: Carlisle Alzheimer’s Foundation – Living alongside Creative Practice
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG17
Tutors: Yeoryia Manolopoulou and Thomas Parker
Email: 
philip.springall.18@ucl.ac.uk


A.T.L.A.S. by Theodoros Tamvakis

“This 22nd-century vision investigates the human condition in a future where independent space colonies are established on both Mars and the Moon. The project suggests a deep space habitat in lunar orbit that has, embedded in its formal DNA, a multiplicity of artificial gravities.

“A gravitational field generates a structure that becomes a mediator and a political common ground for future space colonies. Using the embryonic state of an astronaut inside an Extravehicular Activity suit as an analogy, the project suggests a closed-loop ecosystem, creating a living and ever-changing architecture to nurture and protect the inhabitants by creating a symbiotic relationship between architecture and humans.”

Name: Theodoros Tamvakis
Project: A.T.L.A.S.
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG20
Tutors: Marjan Colletti and Javier Ruiz
Email:
theodoros.tamvakis.18@ucl.ac.uk


The Third Space by Krina Christopoulou

“The Third Space investigates how the domestic realm will be affected by the evolution of 2D computer interfaces into 3D inhabitable digital environments. In light of the recent Covid-19 pandemic, the project explores the role of architecture in learning, working, meeting up and living communally online, eliminating spatial distance through technology.

“Over the past half-century, the emergence of immersive technologies allowed us to move from the two dimensions of computer screens to the three dimensions of spatially experienced information, making our interaction with computers an increasingly-architectural concern.

“The project speculates a future where houses do not have computers in them but are computers themselves. In the home of the future, domesticity is simply the programmatic starting point of a home.”

Name: Krina Christopoulou
Project: The Third Space
Course: Architecture MArch (ARB/RIBA Part 2), Year 5
Unit: PG24
Tutors: Penelope Haralambidou and Michael Tite
Email: 
krina.christopoulou.14@ucl.ac.uk


Virtual Design Festival’s student and schools initiative offers a simple and affordable platform for student and graduate groups to present their work during the coronavirus pandemic. Click here for more details.

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Meet the unnecessary designs that have taken the internet by storm: Part 4

Design is about problem-solving. Designer Matt Benedetto, on the other hand, changes his approach to design by changing his understanding of the problems we face! Meet Unnecessary Inventions, a collection of designs by Matt himself that solve ridiculous problems that you honestly did not know existed until you came across his solutions! Don’t be surprised if you want these products, as we surely have a list.

Popping bubbles on bubble wrapping paper is a guilty pleasure of its own, something we’ve all indulged in at some point or the other. The Burst Your Bubble Belt Buckle™ allows you to strap bubble wrap onto your belt using this special utility device. Feeling stressed at work, or just simply saturated with life? Keep bursting bubbles all day along with this buckle, relieving yourself of all your worries!

The Jigsaw Puzzle Coffee Table™ is actually a reason why you could be late to your zoom call – it sounds better than the ‘dog ate my notes’ excuse. Along with providing great pass time, it is literally impossible for you to work from home with ease without your trusted laptop table that currently lies in pieces. FYI – the table comes with NO instructions included!

Stepping out in this pandemic without a mask is like stepping into a line of fire, only here we cannot even see the bullet aka viruses coming our way! Fear not, the Coro-neck™ is here to save you! Stay sexy while staying safe with this deep-V neck t-shirt whose flap converts into an emergency mask – staying COVID-free has never been this fashionable!

The OldSpice Hat Hoverer 2000XL™ lets your wavy locks shine while your sport your favorite cap, hovering a few inches above your head! The innovative vacuum suction machine comes with an easy-to-wear harness, allowing you to lug your hover machine with ease while your good hair day will go ahead with ease!

When settled in a warm cozy bed, it is one of the most hated tasks, having to step out and switch off that pesky light! While IoT promised to save us from those forgotten lights or switches to be turned off, an easier and fun solution is what the Bedtime Finger Blaster™ brings to us with this innovative take on a Nerf gun. Stay comfy and snug while this portable finger slings across the room to get those switches for you. Happy sleeping!

They say two is better than one but in this case, one is more than enough to take on both of your pockets. We are talking about the Solo Stash™, a uni-pocket that stretches across the back of your jeans, providing a huge space to store all things extra. Now only if we could store this lot and sit down comfortably…

Come out of this quarantine with muscles to flaunt along with a freshly painted home with the Paint-ercise Rollers™! These easy to strap on rollers let you unleash your creative side while giving you a full-body workout – who said quarantine had to be boring?!

Summer is here and while we can’t wear our Beer Cap, The Mixer Mask™ is the safest way to chug your favorite drink while keeping the nasty virus away. For the days you do step out of home, this protective mask comes with a 16oz pouch that holds your beverage for you while you suck in some Vitamin D!

Crocs Gloves™ feature the best of the iconic shoes, including the thick foam material and safety strap. Start getting all your household chores done in style.

For the days when you are too cold to flip people off but just have to, because how else would you display your feelings for them, you have the Flippin’ Mittens™! Designed to keep your fingers warm and your opinions public, this mitten arrives with a very specific middle-finger cutout that can be flexed to flip people off without losing the warm sanctuary of your mittens.

For more of these innovative designs so unnecessary, we just want some of them for fun, check out the collection here!

Toyota rebrands with flat logo and abandons wordmark

Toyota rebrands with 2D logo and abandons wordmark

Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark.

The new logo and branding was created by agency The&Partnership for Toyota’s Europe division and sees the automaker’s name removed and its old, 3D design flattened, leaving just a simplified, 2D emblem made up of three overlapping ovals.

This change, according to The&Partnership and Toyota, was an acknowledgement of the brand’s visual recognition amongst European consumers, meaning it no longer needs to plainly state its name to be identified.

Toyota rebrands with 2D logo and abandons wordmark
Toyota has revealed a new 2D logo

This the first time the Japanese auto company have rolled out a new logo since 2005, and the first time it has renewed its visual identity since 2009.

The new logo follows in the footsteps of many other car brands including Nissan and BMW that have swapped out the 3D designs of their logos for more minimal, 2D formats.

However, head of art at The&Partnership Dan Beckett doesn’t consider this wave of flat design to be a “trend”, but rather a practical resolution to the growing issue of readability at a time when digitisation has taken over.

Toyota rebrands with 2D logo and abandons wordmark
The logo is designed for use in digital formats

“By their very nature, people experience car brand logos in the real world in the form of shiny silver things stuck on the nose of the car,” Beckett told Dezeen.

“Twenty years ago it became fashionable to render logos with a shiny, three-dimensional aspect, but it wasn’t just car brands, even masters of simplification – Apple – did it,” he added.

“In print it looked OK – made the logo pop a little bit. But with the advent of digital brand touchpoints, and especially small mobile screens, all those fiddly bevels and gradients meant the logos became little grey smudges, indistinguishable from one another.”

“So I don’t see it as a new trend,” he continued. “I see it as the logical solution to a universal problem created by a different trend. It’s just more car brands got on that first bandwagon.”

Toyota rebrands with 2D logo and abandons wordmark
The new logo was designed by The&Partnership

The rebrand was commissioned to ensure Toyota’s “longevity in a digital world”, as well as keeping its visual identity in line with its expansion into electrified vehicles, online retailing and new ownership models.

“The key to this project was not to simply see it as bringing the brand identity up to date, but preparing it for years to come,” said Beckett.

“As well as re-modernising the brand we also sought to bring a more premium feeling while working hard to simplify the brand architecture and creating a design system which will be fluent across today and tomorrow’s touchpoints,” he continued.

“Toyota has recently made great forward strides in its product design and we really wanted to see that reflected in the visual identity.”

The rebranding project was started in July 2019, and involved The&Partnership working with Toyota Motor Europe for over one year to create an online toolkit for those working with the brand to access.

The design studio was given a four-point brief: to be forward-thinking, to prioritise mobile display, to grant the company a more “premium” feel, and to offer consistency across all parts of the business and its sub-brands.

Toyota rebrands with 2D logo and abandons wordmark
Toyota Type will also be introduced by the brand

The agency also designed bespoke typography, called Toyota Type, for both digital and physical formats. The sans serif font features a monochrome colour palette with a red accent as a “distinctive nod” to the carmaker.

“The design communicates simplicity, transparency and modernity,” said Toyota. “It is perfectly adapted to the digital space but equally effective in the physical world.”

This new typeface accompanies several name changes across Toyota’s different business areas, as “Toyota Insurance Management” becomes “Toyota Insurance Services”, and “Toyota Plus” has been renamed “Toyota Approved Used”.

Toyota rebrands with 2D logo and abandons wordmark
The branding has a monochrome colour palette with a red accent

The new logo, which was launched yesterday, will be rolled out across all internal and external Toyota brand communications in Europe, while the current logo will continue to be used for Toyota vehicles.

The current retailer signage will also remain in place and will be reviewed in the Toyota 2025 Network Strategy. The new logo won’t be featured on any of Toyota’s vehicles.

Toyota joins a long list of automakers that have also ditched the 3D design for a “flat” logo in a bid to modernise their brands.

Nissan was the latest company to launch its flat emblem – which reduced its original design of a circle overlaid with a rectangle for a pair of stylised lines – following on from BMW, Volkswagen and MINI.

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This child-size stool flips over to turn into a toy maze!

They say children can play with anything they find around them… well, what if you designed regular objects with playful characteristics and features to help engage children? Meet the Island Stool, a child-size sitting stool that has a bead-maze on the bottom of its seat. Just flip the stool over and it turns into a toy that the child can play with!

The Island Stool was designed after Hyeona, a kindergarten art-teacher, noticed that kids often try to engage and play with the things they find around them. If it’s in their visual periphery or their arms reach and it piques their curiosity, a child will reach out and try to play with it. The Island Stool was designed to encourage and facilitate that playful nature. The lightweight stool comes with E0 rated plywood on the top and ash wood legs. Coated with non-toxic paints, the stool comes in either pastel blue or green (which plays off well against the wooden finish of the legs) and features a fun, wooden bead-maze on its base that kids can play and engage with. The bead maze’s convoluted 3D design is a good way to exercise a child’s motor skills and their ability to plot the bead’s path in 3D. The wooden construction makes the Island Stool safe for children, while the beads produce a rattling sound whenever flipped over, adding an element of fun to the furniture!

Designers: Hyeona Kim & WooSeok Lee.

Apple commits to being carbon neutral by 2030

Apple commits to being carbon neutral by 2030

Apple has released a 10-year roadmap to ensure that every device it produces has a net-zero climate impact by 2030, as part of its plans to become carbon neutral.

The company announced today its commitment to achieving a net-zero carbon footprint across its product life cycles and manufacturing supply chains in 10 years’ time.

Apple said its global corporate operations are already carbon neutral but plans for its entire business, including all of its devices, to have a net-zero climate impact by 2030.

Outlined in its 2020 Environmental Progress Report, the goal is to reduce its emissions by 75 per cent and to develop carbon removal solutions for the remaining 25 per cent to create a net zero sum.

“Climate action can be the foundation for a new era of innovative potential, job creation, and durable economic growth,” said Apple’s CEO Tim Cook.

“With our commitment to carbon neutrality, we hope to be a ripple in the pond that creates a much larger change.”

Apple publishes 10-year climate roadmap

Apple has created a 10-year climate roadmap as part of its report, which details the interventions and changes it intends to make by 2030.

The measures are developed around five pillars: low-carbon design, energy efficiency, renewable electricity, direct emissions abatement and carbon removal.

As part of its plan to create low carbon products, Apple is developing a carbon-free aluminium smelting process that releases oxygen instead of greenhouse gases. It is currently working with aluminium suppliers to create the new production method, which it claims is the first of its kind.

Apple commits to being carbon neutral by 2030
Apple is creating a new process of extracting aluminium from its oxide for a low carbon product design

The first batch of this low-carbon aluminium is currently being used to produce a 16-inch MacBook Pro.

“The innovations powering our environmental journey are not only good for the planet – they’ve helped us make our products more energy-efficient and bring new sources of clean energy online around the world,” Cook said.

Disassembly robot Dave to aid recycling effort

Apple will also expand the deployment of its recycling robot called Dave to disassemble the Taptic Engine of old iPhone devices to recover rare earth magnets, tungsten and steel.

According to the company, all iPhone, iPad, Mac and Apple Watches released this past year are made from recycled rare earth elements from the old hardware.

Apple also plans to partner with Pittsburg’s Carnegie Mellon University to develop electronics recycling technologies at its Material Recovery Lab in Austin, Texas.

In addition to these measures, Apple announced it will expand its energy efficiency and use of renewable energy, including investing $100 million (£78.5 million) in projects for suppliers through the US-China Green Fund. Others suppliers will also shift to more renewable energy.

Apple to develop renewable power plants

Apple said the environmental effect of this change is equivalent to “taking more than three million cars off the road each year”.

“Apple now has commitments from over 70 suppliers to use 100 per cent renewable energy for Apple production – equivalent to nearly eight gigawatts in commitments to power the manufacturing of its products,” it added.

It currently has its own plants in Arizona, Oregon, and Illinois and each year they produce over one gigawatt of renewable energy – equal to powering 150,000 homes. More than 80 per cent of the renewable energy Apple uses is sourced from its plants.

On top of its own operations, Apple also plans to develop new renewable systems for communities in the Philippines, Scandinavia and Thailand.

Emissions will be offset by environmental nonprofits

Apple plans to offset further emissions by donating to nonprofit environmental organisations, such as Conservation International.

It currently invests in conservation projects in China, the US and Kenya, and will now help restore a mangrove forest in Colombia that stores almost 10 times the amount of carbon compared to traditional forests.

“Businesses have a profound opportunity to help build a more sustainable future, one born of our common concern for the planet we share,” said Cook.

By implementing all of these measures, Apple expects its entire business can be carbon neutral. Last year it reduced its carbon footprint by 4.3 million metric tons, and reduced emissions from man-made fluorinated gases used in manufacturing that contribute to global warming by 242,000 metric tons.

News follows Microsoft and Google climate commitments

Apple’s corporate operations are already completely based on renewable sources, and its data centres have been powered by renewable energy since 2014.

Apple’s goal aligns with that of Microsoft, which plans to be carbon negative by 2030, and Google, which also announced to have zero emissions by 2030.

Ivy Ross, Google’s vice president of hardware design, has mirrored Cook’s sentiments that big tech companies “have an obligation” to do more for climate change in an interview with Dezeen.

The post Apple commits to being carbon neutral by 2030 appeared first on Dezeen.

Xiaomi’s portable water dispenser can instantly heat up your water for a quick cup of tea

With a tiny form-factor, a clean design, and a simple UI, the JMEY M2 dispenser from Xiaomi is both convenient as well as functional. Equipped with suction-cups on its base that keeps the small device constantly stable and grounded, the M2 allows you to connect either a bottle or an external water-reservoir to it, effectively turning it into a neat water dispenser you can control by pressing down on a capacitive touch panel on the top.

The M2 even has a rapid heating feature that allows you to set a higher temperature. Perfect for when you want to make some tea, coffee, or even a packet of soup or ramen, the M2’s internal 1-liter tank instantly heats the water up, giving you piping hot water when you need it. The device comes with its own external water reservoir which plugs neatly into the M2, although if you want to mount a regular bottle onto it, a simple attachment allows you to easily plug your own bottled water into the M2 too.

Designer: Xiaomi