Hasta La Ideas

Fondly known as ‘the home of cricket’, Lord’s cricket ground is steeped in sporting history. Named after its founder Thomas Lord, the ground’s current site in St John’s Wood has held a place in the cricketing community’s heart for over 200 years now, coinciding with cricket’s transition from a national pastime to a global sport.

But the historic sport has faced a number of challenges in recent years, with its disappearance from free-to-air TV channels and plummeting grassroots player numbers coming at a time when clubs and other sporting institutions are being forced to behave more like brands in order to stand out.

As the owner of Lord’s, Marylebone Cricket Club felt it was time for a fresh start, and brought in independent agency The Clearing to create a new visual identity for itself and its home.

Having previously worked with other historic sporting institutions such as Wimbledon and Ascot, the team at The Clearing decided the best approach to the rebrand would be to unify and simplify.

“Lord’s and MCC are two brands with a unique position in the game, but their close relationship is often overlooked – causing confusion and limiting their impact. And as new formats of the game like the IPL and The Hundred emerge, and cricket’s audience becomes increasingly global, it’s important for MCC to maintain its influence and relevance, and start to connect better with fans across the world through digital channels,” says the agency.

The interlocking MCC monogram and Lord’s logotype have both been updated to work better across digital channels and merchandise, while the club’s distinctive ‘egg and bacon’ colour palette of red and yellow is now threaded throughout both brands to help improve recognition.

“Ultimately our work is designed to help MCC continue to push boundaries in cricket in the digital age and create a seamless fan experience, whether they’re at Lord’s or engaged with the brand anywhere across the world. It’s about making the game more exciting and appealing than ever – opening cricket to new people and ensuring that MCC and Lord’s have a future as illustrious as their past,” says the agency.

theclearing.co.uk

The post Cricket gets a new face with Lord’s rebrand appeared first on Creative Review.

Fashion designer Iris van Herpen explains how experimentation in haute couture can drive innovation in the fashion industry in this exclusive video interview filmed by Dezeen.

The Dutch fashion designer told Dezeen that haute couture can be a good platform to develop new materials and techniques for the ready-to-wear industry, in an interview filmed at Van Herpen’s atelier in Amsterdam.

“Couture is actually a really strong platform for developing new techniques and materials that can be translated into the larger industries,” stated Van Herpen.

Haute couture refers to a particular branch of the fashion industry that only produces custom-made pieces on request from private clients.

Van Herpen describes haute couture as “the art of fashion”, as its garments often have a grander appearance than their ready-to-wear counterparts.

“Haute couture has a really beautiful tradition of centuries of craftsmanship,” she said. “I think the focus on innovation has been less apparent for the last few decades, maybe because the industry was just small but it’s actually growing again.”

Van Herpen is known for her experimental approach to haute couture, creating delicate and sculptural garments using unusual materials such as silicone, metal lace, liquid fabrics, glass and mirrors, and applying techniques such as laser cutting, digital printing and 3D printing.

She uses materials not commonly found in a haute couturier’s atelier in order to break away from traditional rules of garment making.

“By really creating the materials, you change the way the rules apply to making the garment,” she said. “It’s really a balance between having the right technique and the right material together and when you find that perfect combination, it becomes freedom.”

For her Fall 2013 Wilderness Embodied collection Van Herpen collaborated with Dutch designer Jólan van der Wiel on a series of magnetic dresses made from resin mixed with iron fillings.

“We literally held the magnets by hand and you can shape the texture as you go, so it’s almost like dancing with a fabric,” Van Herpen explained.

Her creative process is primarily based in developing a material that will define the form a collection will take.

“For a very long time in the collection process, we have no view on the final result yet, which I really like,” said Van Herpen.

Material development is often in collaboration with other disciplines such as architecture, art, music and dance. She has cultivated long-standing collaborations with creatives such as architect Philip Beesley, design duo Studio Drift, artist Anthony Howe, designer Neri Oxman, musician Björk and choreographer Sasha Waltz.

“There is so much within fashion that is unexplored and there is so much strength in collaboration.”

With a background in classical ballet, Van Herpen’s collections has a particular focus on the bodies movement in relation to a garment.

“We focus on the body but also try to get away from it and try to explore the space around the body,” she said.

Her garments often use visual trickery to create the effect of an optical illusion, as in the case of her Spring 2017 collection where Van Herpen presented gowns made from Mylar fabric cut so finely it created rippling patterns that expand and contract with the body’s movement.

Influenced by nature, her collections are biomimetic in approach, such as her Fall 2018 collection where she collaborated with Studio Drift to emulate the motion of a birds wing in movement, 0r her most recent Spring 2020 collection which drew upon the central nervous systems of deep sea organisms.

“Nature is really a big part of my work. I like creating my own versions of it to try to translate the logic behind a system that works so perfectly,” she explained.

This is the first in a series of video interviews Dezeen conducted with Van Herpen.

She recently applied her signature style to a large scale architecture project, where she wrapped the Naturalis Biodiversity Center by Neutelings Riedijk Architects in delicate concrete tiles.

Her previous collections have explored human-animal hybrids, explored the contrasts between water and air, and used a robot to print and weave a dress over a model during her runway show.

The post “Couture is actually a really strong platform for developing new techniques” says Iris van Herpen appeared first on Dezeen.

As playwright James Graham turns his attention to “the most British crime of all time” in his upcoming TV adaption of the infamous Who Wants to be a Millionaire? coughing scandal, CR sits down with him to discuss the challenges of storytelling in the post-truth era

The post James Graham on storytelling, politics and fake news appeared first on Creative Review.

Bear Grylls is the human personification of Man vs Wild and Fear Factor – no, seriously he is an international public figure known for this survival skills and outdoor adventures! So when Swiss watchmaker, Luminox, wanted to create a line of all-terrain watches they reached out to Bear Grylls and we got a match (or shall I say watch?) made in heaven. Luminox has unveiled the Bear Grylls Survival series which includes the master edition, the sea edition, and the land edition all designed with one goal in mind – to help you survive.

The beauty of this partnership is also in the core values of the brand and the celebrity – Luminox’s motto of ‘Every Second Counts’ syncs up with perfectly Grylls’ ‘Never Give Up’ and comes together as one in the Survival watches. The Master series leads the pack with two chronographs in 45mm Carbonox and cases to match. The adventurous spirit of the watch comes from stainless steel chronograph pushers, the mini compass on the strap and a rubber crown ring for easy grip. Given that is has a special Sea edition too, the survival series is water-resistant up to 300 meters.

Scale mountains, dive deep into the sea or explore jungles – the Survival series was created to ‘survive’ extreme conditions and will self-illuminate in the dark for up to 25 years! Even the case of the watch is inscribed with SOS in Morse code for quick reference if you ever need it. “The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts,” says Bear Grylls.

Designer: Luminox

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