"If urban densification is inevitable, then let it be done with a material that makes us happy"

The mass-timber revolution is coming, says Clare Farrow, co-curator of the new London exhibition Timber Rising: Vertical Visions for the Cities of Tomorrow.


Revolution is in the air. In this year of centenaries – remembering the end of the Russian Revolution and the success of the British suffrage movement in getting votes for women in 1918 – the world of architecture, engineering and construction is experiencing its own, quieter form of revolution: the rise of mass timber as an alternative to the dominance of concrete and steel.

It is a challenge to the status quo, a desire to improve urban lives and the environment too, and a recognition that something urgently has to change. Perhaps surprisingly for a revolution, the material chosen is the most ancient one of all.

Urban densification is both a reality and a necessity. By 2050, the world’s population is projected to reach 9.8 billion, with around 70 per cent of people living in cities, and increasing numbers experiencing poverty and inequality.

It seems that the only choice is to build upwards

As urban areas become more densely occupied and land prices soar, it seems that the only choice is to build upwards. New luxury towers built of concrete, steel and glass present exciting and symbolic visions of this future, a penetration of the clouds. But there is also a flip-side.

The problem is that cities already account for 75 per cent of global pollution and consumption of non-renewable resources. In the UK for example, the energy consumed in the construction and operation of buildings accounts for almost half of the country’s carbon dioxide emissions.

In addition to the statistics are the realities of human nature and psychology: tower blocks are often associated with poverty, social problems, dangers and isolation, more so now than ever following the tragedy and scandal of Grenfell Tower. People innately fear a loss of privacy, individuality, and contact with nature, and equally the prospect of being forced out of cities as the cost of buying or renting becomes more and more inaccessible.

Tower blocks are often associated with poverty, social problems, dangers and isolation

In this context, it may seem extraordinary to be proposing a material that was itself rejected in the modern age, precisely because of fear and prejudice. Disasters such as the 1871 Great Fire of Chicago changed the perception of wood overnight, paving the way for the rise of industrial materials and the first skyscrapers; Stalin ordered the destruction of wooden housing, which the Bolsheviks associated with a Tsarist past; and in Japan, the horrors of the second world war meant that building wooden structures in densely packed urban areas was unthinkable. Only towards the end of the 20th century did perceptions begin to change, and architects again start to explore the potential of wood.

Experiments with engineered timber, including cross-laminated timber (CLT) and glue-laminated timber (glulam), were initially driven by reports on climate change and the understanding that wood can absorb and store carbon dioxide to an almost magical degree.

Convinced that large-scale CLT panels – assembled according to the principles of plywood, using timber from responsibly managed forests – could be structurally sound and safe at height, a small number of architects, scientists and engineers began to push the possibilities of this new material. In doing so, they discovered that timber has more to offer than its carbon credentials alone.

Timber has more to offer than its carbon credentials alone

Wood has a combination of lightness and tensile strength that nature excels at mastering. It is five times lighter than concrete, and yet it has comparable strength-per-weight ratio. This lightness – combined with wood’s thermal performance, and the fact that the vast panels retain the natural grain and even scent that is so familiar to us – has led architects and engineers to consider how mass timber might be used for urban densification.

While the press has largely focused on the almost dream-like concept of wooden skyscrapers – put forward in scientifically-backed research and competition proposals such as Baobab, for Paris, by Michael Green Architecture, and PLP Architecture’s concept for a timber skyscraper at London’s Barbican. Intentionally “provocative”, according to the architects, these proposals are designed to test public and media response, however, the timber debate is much more far-reaching than a simple competition for height.

Press has largely focused on the almost dream-like concept of wooden skyscrapers

Because of the material’s lightness – Kevin Flanagan of PLP likens CLT to the carbon fibre used in aeroplane wings – mass timber can be used to build on top of other structures. This opens up all kinds of exciting, vertical-layering possibilities by adding density to existing buildings instead of requiring new land.

Moreover, its lightness means that neglected brownfield sites, over old Victorian sewers for example, can be considered as land for vertical housing. Waugh Thistleton Architects demonstrated this at Dalston Lane, in London. Built from CLT, the building could rise taller than was ever thought feasible due to the lightness of timber in comparison to concrete.

In fact, Andrew Waugh’s argument is that we don’t necessarily need to be thinking of wooden skyscrapers in London, however seductive the concept is, but rather of increasing density across the board. He is thinking more in terms of 10-15 storey buildings, which many believe to be the comfortable height for human beings. What is needed, he argues, is a broader political understanding of the potential of engineered timber.

Timber towers can also be ingeniously inserted into awkward, narrow urban spaces that are impossible for other materials. PLP Architecture explored this idea in a proposal called Timber Tower 2 in the Netherlands, and in doing so evolved a new type of load-bearing structure inspired by basket weave, unlike anything that could be built in concrete and steel.

It’s still very early days for CLT, and other forms of engineered timber, in spite of their ancient origins

This is the point that timber advocates such as TED speaker Michael Green are making: it’s still very early days for CLT and other forms of engineered timber, in spite of their ancient origins. The material itself will soon drive new, revolutionary types of architecture, aided by the accuracy of prefabrication methods and the consequent speed and lack of waste of on-site construction.

The process is quiet, fast and non-toxic, as Waugh describes, “the people who are working on site are in these environments that are pine-scented, not toxic, and the productivity and happiness we see is remarkable. We need to rethink the way we build, in terms of architecture and construction.”

Waugh, who lives in a CLT house himself, is also persuasive about the benefits to residents’ health, which will have huge implications for urban densification, given the urgent concerns about mental health in cities, its impact on the economy, and the possibility of this worsening.

“It’s a beautiful environment to live in. It’s calmer, more serene, and you sleep better. Our house is never hot and never cold. It feels like it shapes itself around you. It feels organic,” he says.

Studies are showing that the presence, scent and touch of wood can have remarkably positive effects, not only on people’s wellbeing in a general sense, but more specifically on stress levels, blood pressure, communication, learning and healing.

The presence, scent and touch of wood can have remarkably positive effects

It makes perfect sense, especially when timber towers incorporate balconies and planting systems, that a sense of alienation in vertical living becomes less of an issue when a contact with nature and its materials are maintained. As Japanese architect Kengo Kuma recently said, “wood is my friend”.

In the first half of the 20th century, Alvar Aalto, who brought a warmth of touch to Modernism, commented that wood is “a form-inspiring, deeply human material”. If urban densification is inevitable, then let it be done with a material that makes us intuitively happy, as well as benefitting the planet and specifically the air, which after all, we share with trees.

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DFA proposes "floating" affordable housing for dilapidated Manhattan pier

New York architecture studio DFA has imagined a series of latticed apartment towers for Manhattan’s Pier 40, which would be able to remain above water in the event of rising sea levels.

DFA‘s conceptual proposal involves constructing a complex of housing, recreational and commercial facilities on the square-shaped Pier 40. The structure extends 250 metres over the Hudson River and currently houses car parking facilities and a popular football field.

DFA re-envisions Pier 40

By adapting the existing pier – which was built in 1962 and fallen into disrepair – the architecture studio is offering several responses to current issues in New York City, including a lack of affordable housing and resiliency to flooding due to climate change.

“We see so many projects going up in New York that are quick, chart-driven responses to serious problems,” said DFA founding principle Laith Sayigh. “These short-term resolutions will not safeguard the city from rapid changes in the environment or protect future generations of people.”

DFA re-envisions Pier 40

The concept envisions 19 cylindrical high-rises, wrapped in golden net-shaped window frames and planting. These would house a total of 450 living units, which would be sold at price points from affordable to luxury.

Ranging from 96 to 455 feet (29 to 138 metres) tall, the towers would be set in 11 clusters that the architecture firm based on analysis of the pier’s structural base – comprising thousands of steel H-pile girders reinforced with concrete and sunk into the river.

DFA re-envisions Pier 40

The residences in the towers would be elevated 60 inches (1.5 metres) above expected storm surge levels as one of a series of ways to protect the complex from flooding caused by sea-level rise.

An elevated undulating pathway would wrap around the bases of the clusters, over a series of public pavilions. These would remain open until 2050, when water levels are expected to increase between 11 and 30 inches (30 and 76 centimetres).

DFA re-envisions Pier 40

But 50 years later, when the tidal river could be 50 to 75 inches (1.3 to 1.9 metres) higher, the pavilions would be completely submerged by water. In this scenario, the platform above would provide the new access for the complex.

“Beyond 2050, as regular flooding begins to engulf the coastline as we know it, the landscape deck transforms into a floating island with new pathways built to connect the evolved wetland ecosystem to Manhattan,” said DFA.

DFA re-envisions Pier 40

Other resilient features of the complex include a series of pods that will float around the pier to act as a buffer to damage during storms.

DFA – which stands for D Form A – developed its Pier 40 proposal as part of a series of projects that imagine a better future of the New York City. The firm has also proposed a prefabricated timber tower for New York’s Central Park that would both filter a contaminated reservoir and provide views over the city.

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Nike unveils World Cup 2018 kits for England and Nigeria

Nike has revealed the football kits for the Nigeria and England teams at this year’s World Cup in Russia, which both combine designs from old strips with elements inspired by youth culture.

The kits were unveiled at an event in London earlier this week, where footballers from both teams – including Nigeria’s Kelechi Iheanacho and England’s Alex Oxlade-Chamberlain – were on-hand to model the pieces.

Firstly, Nike presented England’s home and away kits, as well as a collection of matching tracksuits.

While the shirts feature colours and motifs historically seen on England kits, the designers were keen to update the elements to give them a “modern approach” – doing so through material innovations and the slimline cut of the garment.

Both kits feature the Saint George’s cross on the outer back neck, while a rosette is located on the inside.

A custom typeface based on Johnston and Gil Sans fonts was designed for player names, and numbers have been moved from the centre of the shirt to below the crest to make the fabric more breathable.

The home kit follows a classic look, pairing a white shirt with blue shorts – both accented by red trimming.

“The home kit is more traditional, to give the fans what they want, but there was definitely a modern approach to that through the material innovation and the cut of the garment,” Hoppins told Dezeen. “It still looks fresh and modern, but it’s still traditional.”

The away kit features a two-tone red graphic depicting the Saint George’s Cross, and the pre-match shirt features a blue and red pattern designed as an ode to the team’s 1982 look.

All designs are rooted in Nike’s interest in England’s youth culture, with the brand aiming to make the kits relevant both on and off the pitch.

“The youth culture movement happening in the UK right now is really connected with fashion, music and football,” senior design director Pete Hoppins told Dezeen.

“Football players are also style influencers as well,” he added. “As we’re designing these kits and collections, we’re thinking about how people are going to wear this both on and off the pitch.”

Nike chose to also unveil Nigeria’s kit during the event, based on a resurgence of interest in the country’s music scene in the UK.

The designers looked to the country’s alternative name, Naija, for inspiration – noting that it translates to “the new Nigeria”.

“With Nigeria, we wanted to tap into the attitude of the nation,” said Dan Farron, Nike’s football design director.”We built this kit and collection based on the players’ full identities.”

“We started to see trends in attitude and energy connecting the athletes to music, fashion and more,” he added. “They are part of a resoundingly cool culture.”

The home kit is based on the shirt worn by Nigeria first team to qualify for the competition in 1994. Feather-inspired patterns feature across the whole shirt – black and white for the sleeves, and green and white for the torso.

This pattern is also seen on Nigeria’s pre-match shirt and training apparel. Super Eagles, the team’s nickname, is stretched across the shoulders.

The away kit offers a stripped-back version of its home counterpart and is made from a dark green fabric fearing a bright green crest.

“Overall, the two uniforms form the perfect yin/yang of kits,” said Farron. “We counterbalanced the energy of the home with a super-dark deep green away look,” explained Farron. “Then we recoloured the crest to be a single colour but lifted it in a really bright green. This gives us a really clean aesthetic.”

Both kits were unveiled months ahead of the 21st edition of the FIFA World Cup 2018 tournament, taking place June.

Adidas, the tournament’s official sponsor, revealed eight of its team kits last year. Inspired by memorable designs of the past, they included designs for Germany, Spain and Argentina.

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A Whale of a Razor

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This cool set of shaving machinery is called Wisely and it aims to add a little bit of sensible style and convenience to your bathroom kit. Designed for comfort and control, its handle is ergonomically designed to enhance precision for its five-blade system which does a great job of getting rid of stubble. It’s also perfectly angled to lay flat without the blades contacting the counter surface, ensuring they stay clean and sharp. Replacement cartridges are safely kept in a handsome container you can even take with you are on the road. In a charming blue color scheme, it also adds a pop of color to your countertop!

Designer: hs² design studio for Wisely

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Dreamlike “Into The Wildlands Of Finland” Series

Joachim Munter est un photographe Finlandais qui capture l’essence de la faune locale dans une série sublime, intitulée « Into The Wildlands Of Finland ». Des animaux dans leur éléments, dans les couleurs tantôt verdoyantes, tantôt grisonnantes du paysage Finlandais, pour une superbe série, bien au delà  de la simple photographie animalière. Retrouvez Joachim sur Instagram














Stunning Tokyo in Black and White

Le photographe japonais Takehiko Nakafuji dévoile à travers sa lentille les changements politiques, économiques et sociaux de Tokyo, sa ville d’origine. C’est en flanant dans les rues de la tentaculaire capitale Nipponne qu’il en dresse un portrait au grain superbe, en noir et blanc, retranscrivant une atmosphère unique et poétique. Sa série « Street Rambler » est aussi fascinante que superbe. 







Studious Atmosphere by Night for the Volvo Hackathon

La culture du hackathon s’est très largement propagée depuis les années 2000, avec la montée en puissance des petits génies de l’informatique devenus grands entrepreneurs. Sur le papier, le principe est simple mais dans les faits l’exercice est complexe. Des développeurs, des designers, des entrepreneurs volontaires se réunissent par équipe pour plancher sur une idée innovante. Les équipes ont une période de réflection limitée (souvent quelques heures) pour faire naître un service informatique ou une application qui révolutionnera les usages de demain.


© Flora Métayer

Ce processus créatif est majoritairement utilisé dans les grandes entreprises, du côté de l’innovation numérique. C’est un hackathon qui a par exemple permis de développer le concept devenu universel de « like » sur Facebook, ou celui de « timeline ».


© Flora Métayer

Récemment, la constructeur automobile Volvo Car France a organisé son grand hackathon « Lighting The Way ». 37 start-ups établies en France sont venues s’affronter autour de questions liées à la mobilité. Le brief est simple : inventer une service innovant qui rendra la voiture plus utile aux gens et permettra d’optimiser son potentiel.


© Flora Métayer


© Flora Métayer


© Flora Métayer


© Flora Métayer

C’est dans l’écrin symbolique de la Station F à Paris, plus grand incubateur de start-ups au monde et lieu de référence pour les nouvelles technologies en France, qu’a eu lieu ce hackathon Volvo.


© Flora Métayer


© Flora Métayer

Les 37 groupes ont planché toute la nuit, dans une atmosphère studieuse et concentrée. Seuls trois groupes ont retenu l’attention du jury présidé par Atif Rafiq, membre de la direction exécutive de Volvo Cars et de 7 personnalités expertes de l’univers de l’innovation, du digital et du service et de l’automobile :
Puump!, une application qui permet de faire gonfler les pneus de sa voiture quand le conducteur est absent; Gulpulg, un système simplifié de recharge de véhicules électriques, et Bording Ring qui s’engage à anéantir le mal des transports grâce à un système ingénieux de colonnes lumineuses intégrées à l’automobile.


© Flora Métayer

Le grand gagnant de ce hackathon : Puump! qui a remporté une dotation de 40 000 euros, un accompagnement en communication pendant un an, et le prêt d’un véhicule Volvo XC40 pendant un an. Les deux autres start-up finalistes ont remporté la somme de 5 000 euros chacune.


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© Flora Métayer


© Flora Métayer

Fubiz Studio était sur place pour photographier l’envers du décor du hackathon Volvo by night.

#LightingTheWay #HackathonVolvo















Unusual Illustration Jobs: What Does It Take to Be a Police Sketch Artist, and How Much Does it Pay?

When I was still in art school, I met a grad student making big bucks as a medical illustrator. I saw some of her work and it was insanely detailed and precise. In that pre-widespread-CG era, someone with her skills could make a lot of money drawing cutaways of organs.

Another unusual sketch-skill-based job is police sketch artist. And it’s almost the opposite of medical illustrator in that you needn’t get every detail right, just a few telltale elements. Because of the way that we process faces, sometimes very little in the way of rendered detail is required for a witness to say “That’s the guy.”

Here’s a case in point. The BBC reports that in Pennsylvania, an anonymous witness to a theft drew an unbelievably crude sketch of a suspect–and the police actually recognized who it was:

“While the sketch provided by the witness may have appeared amateurish and cartoonish, it, along with the distinctive physical descriptors, jogged the memory of at least one investigator to provide a potential suspect name,” Lancaster Police wrote in their report.

They then showed a mugshot to the witness, who confirmed that was the man s/he had seen.

While that sketch was drawn by a witness working from memory, consider how difficult it must be, as a police sketch artist, to draw a face based on someone’s verbal description. 

Here’s an example of how that process goes, where they must use photos of other people to prompt the witness:

The greatest challenge is that it’s difficult to describe someone’s face using language, even if that face is burned into your memory. Here’s an amusing experiment where couples are asked to describe their partners’ faces to a police sketch artist, then they see the results:

Better graphics software is probably going to wipe the profession out in the future. But for the time being, if you’re looking for a short-term gig you can reportedly make $41k a year. If you’re curious, you can learn how to become a police sketch artist here.

Reader Submitted: L3: Light Controlled by Playing with a Magnetic Sphere

L 3 is a light object that is controlled by playing with a metal sphere and magnetic fields.

View the full project here

Ti Chang On Destigmatizing Sex Through Design & How a Product's Form Should Respect Its User

For this year’s Core77 Design Awards, we’re conducting in-depth interviews with each of our jury captains to get in a glimpse into their creative minds and to hear more about what they’ll be looking for in this year’s awards submissions. 

This year’s Consumer Product Jury Captain, Ti Chang, is Co-founder & VP of Design at Crave, a sex toy company with a mission to provide products with an elevated aesthetic. We spoke with her about her own design journey that led her to a job that she is truly passionate about, helping women and couples feel empowered and in control of their own pleasure. 

I want to start off by asking you, why sex toys? And how did you decide to found Crave?

I’ve been a designer for pretty much all my career, and I’ve worked on various products from hairbrushes to bicycles, to furniture, and being a consultant. I never really found anything that I felt I was genuinely passionate about. What I mean is, I wanted to work for a company with a mission, that either helped people or changed lives.

I thought about the time when I worked at Goody Products designing hairbrushes. I know it’s very mundane, but I led the design research for a line of hairbrushes. I received an email from a mother, who said every morning she would have to brush her 6-year-old daughter’s hair, and it was just always a nightmare, it was always a fight. Because of the brush we designed, it made her morning just a little bit more peaceful.

That has always kind of stuck with me. That was kind of the sentiment that carried with me when I was between jobs, trying to figure out what I wanted to do next. It wasn’t until I went to a sex toy shop in downtown Boston, where I was living at the time, that really struck me that vibrators, sex toys—this category of products for women—just completely lacked design consideration. The majority of the products in the landscape are very male-centric. It’s all about the penis. Which, I mean, is fine but it’s not always about the penis, you know?

One of Chang’s most well-known designs: the Vesper vibrator necklace

Those were really the main types of products I saw out there on the market. As a matter of fact, 80% of women require clitoral stimulation to orgasm. So when I saw the lack of kind of quality and even just sensible products, I kinda decided, “look, this is really important. This is pleasure, this is part of how someone feels about themselves and how they get in touch with their body.” That’s what prompted me to start my first company, which was Incognito, that kind of brought together sex toys and jewelry. I basically bootstrapped this on my own with just a few thousand dollars, and off I went and I launched it.

A few years into that, I met my now co-founder, Michael. We bumped into each other at a trade show. I had already launched, I was already selling my products on the market. He just started Crave, and he was looking for a female industrial designer because he too felt that there were too many male voices already. I was the perfect person for the role. So basically, they bought my company to bring me onboard as co-founder. I’ve been co-founder and designing for Crave ever since.

And what’s the thing that you treasure most about your job?

That every morning I’m working towards something I feel can help people in a positive way—it can support them in a way that other products can’t. I’m part of a mission to help remove that stigma from pleasure, from sex toys, so that if you wanted to buy a vibrator, you shouldn’t just be limited to poorly designed, overly priced, and bad products.

Part of my mission is really just to help provide different options. To me, from the early data points and from what I hear from people, it really makes a difference in their sex lives. This one gentleman wrote to us, saying that sex toys have always been part of their relationship, but when it comes to actually purchasing sex toys [his wife] would never want to have anything to do with it. One day she saw an article and she forwarded the link to her husband because it completely changed her idea of what sex toys could look like. Now, he says that she’s leading the conversation. She now knows that sex toys don’t have to look a certain traditional way.

That has done a lot for them. That is what excites me when I wake up every morning, that I am helping to move the cultural needle in some way when it comes to female pleasure and empowerment.

“If you see a sex toy that is, like this raggedy thing with weird gears…it’s almost as if it’s taking sexuality as a joke. It’s treating women’s pleasure as a non-serious topic. That to me is just not acceptable. You should approach it in a way, just like anything else, because it’s about giving respect to the user.”

I feel like that speaks perfectly to the idea that some people think, “oh, design is just about making something pretty.” But, actually, in a way, that has a functional purpose.

Yeah, just like every product has its own design language, it says something about the maker and the ethos of the company that makes it. If you see something that is, like this raggedy thing with weird gears, and you have to put a C battery in…it’s almost as if it’s taking sexuality as a joke. It’s treating your pleasure as a novelty, and that’s what [sex toys] are, they’ve been categorized as a novelty. It’s treating women’s pleasure as a non-serious topic. The design, the form says that. That to me is just not acceptable. You should approach it in a way, just like anything else, because it’s about giving respect to the user and providing a higher aesthetic for these types of products. It makes someone not be embarrassed about it.

Crave’s take on the classic bullet vibrator (once highlighted in our “In the Details” series!)

 

 Shame can be such a huge part of sex that’s brought on by culture, by religion, by society. Having a product that looks like it’s laughing at you is not really the best thing. Having a dignified, well designed, beautiful product, that treats you with respect makes less likely to feel bad about your pleasure.

Beautifully said. So in terms of product research, in your experience, what do you think is the most effective way to conduct research so that you’re making something you know your user will love?

I think the most effective way is to not go in with a bias. Even though, yes you’ve put in all this work into it, ultimately your tests need to suss out whether or not people actually enjoy using it, if they actually like it, or they’re just being nice and just because you’re their friend, they’re using this thing and they have to tell you nice things. You need to devise the questionnaires in such a way that is not about validation. It is genuinely about, will they actually use this, is there a real need? That oftentimes is really hard, because you have to put your ego aside.

So how do you ensure that happens within your questionnaires? Is it about asking the right questions?

Yeah, it’s about asking the right questions. Instead of giving them only multiple choice questions, give them more open-ended questions, that’s very helpful. Give them a range, like how to feel, 1 to 10. Give them some that were 1 to 5, give them a range of how they feel about certain things, ask multiple times. Just the tone in which you devise and ask the question shouldn’t be leading. That’s like basic consumer research, but still, I think when designers are sometimes involved with their own research, they can kind of want it to go a certain way because you spend so much time on this.

I’m at a point where, before we go too far into anything, we always have a checkpoint with users so that it’s never too far [into the production process]. We do little checkpoints every now and then several times with every product before it goes to launch, that way we’re sure it is satisfying a real need.

That’s, I think, one of the problems with a lot of products, is that somebody had a great idea like, “Oh, I think people should have a USB rechargeable vibrator mug.”—I don’t know, I’m just throwing it out there, it’s a horrible idea. But they just go and make it, and then put it in front of people and make them use it. It’s just silly. Back that up a little bit, you know? I think oftentimes people just get too carried away with just coming up with ideas and they don’t check their egos.

Bringing this conversation to consumer products in general, in what ways should consumer products evolve to fit into our modern age? What do designers need to be thinking about right now, and changing their perspective about in order to succeed?

I think it starts with the user because that’s the difference between designers and artists. When you’re manufacturing something on a large scale, you have a responsibility of making sure that the things that you make aren’t just stuff for landfills. In order to make sure that happens, you need to make sure that there is an actual need and desire for your product. By being in tune with what actual users want and need, as our landscape technology, AI, all these things change. That is what’s gonna keep whatever new product you create relevant.

And how did you start pinpointing Crave’s specific user? I imagine it’s a particular type of person, you know?

Actually no, it’s quite the opposite. Every company when you have a new product, marketing wants to know—who are your users? Are they a 23 to 27-year-old who uses Instagram and drives a car? That kind of thing. But for us, for our specific industry, that doesn’t apply. Because, what we found is that sex, and pleasure, masturbation, all this, it’s not a demographics thing.

It’s more about psychographic than it is about demographic. It’s about the attitude that you have towards sex. So if someone is curious and want to learn, or eager to explore, or someone who just wants more, that’s the type of people that would be drawn to our brand.

Let’s zoom out even further—as the Core77 Design Awards Consumer Products jury captain, you’re going to evaluating a diverse group of designed products. What are some of the common inherent values and traits of products that you would consider a great design?

I like the notion of form follows function and emotion, and it evokes an emotion. Which means that it has to do what it’s supposed to do. However, the form should be in such a way that it’s not disruptive to the user’s life in a bad way. It’s not aesthetically displeasing, you know?

“I think the best products are the ones that you don’t know you’re in love with. It’s just something that you’ve always gone to because it’s always worked.”

Then also, the emotion comes from enjoying using this product over and over again. Sometimes, I think the best products are the ones that you don’t know you’re in love with. It’s just something that you’ve always gone to because it’s always there, it’s always worked. There’s just this familiarity that we kind of take for granted, but it becomes almost like a classic, an icon. It’s just something that stays with you, that is very enduring. I think that’s really the kind of products I look for, is that they have to have a very good purpose. You kind of fall in love with it a little bit more, through use and just continuing to own this product.

Do you have any advice, maybe for students, or people who are trying to put together a presentation about their product? How do you present something that’s impressive and will leave a mark on someone when they see it?

The number one mistake I always see kids do is that they just kind of throw everything in—all the sketches, studies, photos, observations—because the tutor or the professor always says to show your process. “Show your process” does not mean throw everything in including the kitchen sink. “Show your process” means, where are the pivotal points that helped you to make certain decisions that lead to the final product?

Show the sketches that gave you a little bit of like, “Ah-ha, this is interesting. I really enjoyed this curve, or this kind of made sense to solve this problem.” Show that. From that, you made this prototype. “This prototype was interesting because I learned that this didn’t actually fit this way, so then I changed my mind and I designed it this way, which lead to this.” Show those pivotal points, that’s your process. If you can walk them through that, and articulate and speak to that in an interview, that’s fantastic. But you don’t have to do this for every product. Just show one and then I know that you understand the process, that’s good.

Secondly, remember you’re an industrial designer. You have to realize something that’s also beautiful, that the idea is sound and there’s a real need. Most of your portfolios should show some really great renderings of final products and have a blurb about what it does. If your form and your idea are good, I can just read that blurb and see what you’re trying to do. But, if you create a rendering and take 6 or 8 more drawings, and I’m still like, “What does it do and why?” that’s probably not a good thing.

Having some of these beautiful glamour shots—those things are super important. Also, the last thing is only put in things that you really love and you’re really proud of. Some things you may not be super proud of, but it shows a specific skill set that can’t be seen in other projects show elsewhere, like technical drawings, or doing certain types of renderings, or certain kinds of research. Put that in there, because it highlights a skill set.

And don’t show the sketches from your high school, nobody wants to see that.

Yeah, good tip.

It’s about the edit. Editing is the hardest but most important.

The Core77 Design Awards Consumer Product Jury

2018 Consumer Products Jury Captain Ti Chang will be joined by these designers for the awards selection process:

Ivy Ross, VP of Design for Hardware, Google
Raja Schaar, Assistant Professor of Product Design, Drexel University
Jörg Student, Executive Design Director, IDEO

Thinking of submitting to the Consumer Products category in the 2018 Core77 Design Awards? Submit today—Regular Deadline ends March 8th!