Hell in a Handbasket: The Real Problem with the "White or Blue?" Dress
Posted in: UncategorizedYesterday’s viral internet event quickly went from neat to depressing. For those who stayed away from a computer yesterday, this Tumblr photo of a dress went viral as people began to realize: Some of us see the dress as white with gold stripes. But others see the dress as dark blue with black stripes. A third set of people saw first one, then the other, as they revisited the photo later.
Wired spelled out the scientific explanation, and even went so far as to extract the RGB values in Photoshop:
In a nutshell, the explanation for our perceptual differences has to do with the way our eyes and brain interpret light and reflectivity, filling in blanks that aren’t there to generate our notion of what a color is. Apparently the particulars of this photo just happen to ride on some kind of perceptual cusp, where the readout in some peoples’ brains is white and gold, whereas others’ brains fill in blue and black. Here’s what the same dress looks like on its online shopping page, by the way:
The depressing part, as always, was the human reactions: The all-caps crowd stating what colors they saw and following up with ARE YOU BLIND, GET YOUR EYES CHECKED, et cetera. It reminded me of reading reviews of Apple’s first earbuds. One reviewer would say they fit perfectly; another would say they’d always fall out. The first reviewer would retort with DONT LISTEN TO THIS PERSON THEIR AN IDIOT THESE EARBUDS FIT PERFECTLY and I thought Wow, we’ve become so stupid that we can’t even comprehend that peoples’ ear canals have different shapes. These guys are presumably descended from the folks who told Christopher Columbus he was going to fall off of the edge of the world.
As industrial designers, we learn early on about trying to fit one thing to match millions of different people. We’re taught in school that the challenge of mass production is coming up with something that everyone can use. Which is of course impossible, so we consult our little bibles—who can forget the pain of having to spend $40, on a student’s budget, on Panero & Zelnik’s Human Dimension & Interior Space to work out the 95th-percentile human measurements for a chair—or we just take our best guess.
But come crit time, certain things became pretty clear: Few folks can get universal consensus on what’s pretty and what’s ugly, what works and what doesn’t.
What’s sad is how this plays out in society. When we can’t reach a majority consensus, or even when folks have the temerity to disagree with us, the next step in the “debate” is These people are all idiots.