Cannes's problem with Design
Posted in: UncategorizedIs the Cannes Lions Design category a credible showcase of the best design work of the year? And why were so many design consultancy creative directors unhappy with this year’s selection?
You may ask whether any paid-to-enter awards can be entirely representative of an industry when, by definition, it excludes those who haven’t entered but, in advertising, a Cannes Lion is, for many, the ultimate prize. Winning one can be hugely significant, both personally and professionally, advancing both career and bank balance. And for ad agencies, the awards have become a significant benchmark by which they are measured, both internally within the networks and externally by potential clients, employees or business partners.
For these reasons, the Cannes Lions winners are entered by almost every ad agency and (with the odd exception) offer a reliable guide to the best work of the year in advertising. Of course there is always debate over who won what but, largely speaking, the good stuff is represented. But their position in terms of design is not so clear-cut or credible.
Above and top: From Anti’s brand identity scheme for the Bergen International Festival, winner of this year’s Design Grand Prix at Cannes
The Design category was introduced in 2008. As we warned at the time, “Cannes is likely to prove a pull more for the large branding firms than the kind of smaller, independent operations from which much of the genuinely innovative work emanates.”
Cannes is pricey – €500 per entry in Design this year. There are many smaller design studios who do not believe in the value of awards at all: even those who do see their worth will find such a price hard to afford.
Why enter? For many it may remain an expensive irrelevance but there is a commercial rationale at play. Cannes’s promise to the design community was that here was the chance to be positioned alongside the big ad agencies as a vital component of modern marketing and communications. To win the respect (and budgets) of those higher up the corporate ladder. When Rodney Fitch announced the launch of the Design category in 2007, and chaired the jury in 2008, he talked of the importance of design being recognised at Cannes. There was even optimistic talk of renaming the event the Cannes International Advertising and Design Festival.
When Turner Duckworth won the Grand Prix for its Coke work that first year (above), it laid down an important marker for the potential of the award. It was a demonstration of the huge value design could bring even to the biggest brands. And, for Turner Duckworth, the win opened a lot of doors. Other consultancies, it was assumed, would benefit similarly in future.
This year’s Design Grand Prix went to a brand campaign for the Bergen International Festival by Anti. It’s a beautiful piece of work with a clever central idea that has been developed into a thoughtful and playful scheme. Lovely.
Mother Book for Kishokai Medical Corporation by Dentsu Nagoya, Gold winner in both the Books and Promotional Item categories at Cannes Lions
But looking beyond the Grand Prix at this year’s Gold, Silver and Bronze awards, where are the design consultancies? The winning entrants are almost exclusively ad agencies: Dentsu, TBWA, O&M, M&C Saatchi, Lowe, Y&R and Adam&EveDDB all won in the Design category.
Harvey Nichols campaign by Adam&Eve DDB, silver winner in Promotional Item
Partly this is a function of the industry in other countries: in India, for example, ad agencies take on a great deal of the work that in the UK would be the preserve of design or branding consultancies. And partly it is as a result of Cannes’ history. It has a much longer relationship with ad agencies who recognise its value, are highly motivated to win awards in whatever category is open to them and have the budgets to enter.
But it puts Cannes in a double bind – it doesn’t have the relationship with, and is beyond the means of, many of the smaller studios while failing to award the work of those larger consultancies that actually do enter.
The Beautiful Black List, Gold Lion in Posters for Dentsu
:{ to 🙂 ClefttoSmile, Gold Lion winner in the Large Scale Logo category for Ogilvy & Mather Mumbai
Al Private Label packaging, Silver Lion winner in Own Label packaging for TomatDesign, Moscow
Paper Prison for the Mandela Poster Project by Interbrand NY, Gold Lion in Posters
An awards scheme ought to reflect the industry it claims to represent. Speaking to many of the creative directors of design consultancies at Cannes, not many of them looked at this year’s Design winners and recognised their industry in them.
So, given the mixed experiences design consultancies have had with Cannes, should they enter?
What does Cannes need to do to make the Design category more credible?
Does Design even belong at Cannes at all?
Tonight at Curiosity Club: Arthur Hitchcock presents The Walk
Posted in: UncategorizedTonight at Curiosity Club photographer Arthur Hitchcock will describe his incredible journey (literal and figurative) across the US in his talk The Walk.
In 2011, Arthur left his family home in Southern California to walk across the United States to Augusta, ME in honor and memory of his parents, Mike & Janet Hitchcock. He dedicated his efforts to raising funds & awareness for breast cancer research in memory of his mother. The trip lasted a total of 175 days, just over 4100 miles, and took him through 17 states. The trip is documented as one of the fastest recorded in contemporary history. His daily treks often lasted over 15 hours, and ranged from 20-62 miles. His closest friend Anthony Felix provided support throughout the near 6 months of travel; and followed Arthur in a truck carrying supplies. This lecture will highlight some important details about the trip, as well as Arthur’s photographic/artistic process. Arthur will be utilizing an interactive map, clips from his short documentary, and photos from his journey to help tell his story.
A second generation photographer, Arthur first developed a passion for photography through the extensive work of his late Father. Studying 10,000+ slides of his Father’s and spending countless hours in a traditional darkroom has formed Arthur’s specific approach & perspective. He was born in the Midwest and spent his formative years in Long Beach, California. From an early age, he was exposed to extensive travel both domestically & internationally. As a result, Hitchcock has made a life centered around adapting to new environments & seeking adventure. Arthur’s works consistently with both digital & analog technology, often blending traditional large format/35mm techniques with modern processing. He works full-time as a freelance photographer and is based in Portland, OR.
Tonight at 6 PST! Stop by the Hand-Eye Supply shop, or tune in online.
No strainer, no problem.
Posted in: UncategorizedThe OneBowl is a hybrid design that allows you to cook, strain, eat and store all in one bowl! Let’s say you’re cooking pasta- rather than transfer to a strainer from the pan, put it directly in the OneBowl, twist the handle and voila! The water is release through the bottom while keeping your hands out of harms way. Then just cover and store!
Designer: Justin Herd
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(No strainer, no problem. was originally posted on Yanko Design)
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Vilu Light
Posted in: UncategorizedPour le fournisseur d’objets d’intérieur DHPH, les designers de chez GT2P ont conçu la collection de lampes Vilu Light. Suspendues et faites de fragments s’imbriquant en relief, ces lampes ont été imaginées pour le projet « The Space of our Objects ». A découvrir à travers les photos d’Adriaan van der Ploeg et Aryeh Kornfeld.
The Making Of :
Dezeen Guide update: July 2014
Posted in: UncategorizedDezeen Guide: July is traditionally a quiet month on the design calendar, but this year there are events in the Dominican Republic (pictured), the south of France, London and more.
New Designers Part 2
London, UK – 2-5 July 2014
The second instalment of this graduate exhibition features architecture, interiors, furniture and product design, plus graphics and illustration.
Design Parade
Hyères, France – 4-6 July
Similar to its fashion and photography festivals, Villa Noailles hosts a competition between young designers and an exhibition of their work.
Diseño República Dominicana
Santo Domingo, Dominican Republic – 11 July – 23 August 2014
Projects from Dominican Republic design institutions are exhibited for six weeks at the Centro de Diseño Industrial, where a conference and lectures also take place.
Designs of the Year
London, UK – until 25 August 2014
London’s Design Museum exhibits exemplary projects from the past year, which are all nominated for the title of Design of the Year. See Dezeen’s Designs of the Year 2014 coverage »
Domaine de Boisbuchet
Boisbuchet, France – until 13 September
Workshops lead by top designers are held throughout the summer in the grounds of a historic chateau in rural France.
Venice Architecture Biennale
Venice, Italy – until 23 November 2014
Rem Koolhaas curates this year’s biennale on the theme of Fundamentals, charting the emergence of “a single modern language” in global architecture. See Dezeen’s Venice Architecture Biennale 2014 coverage »
See all events in Dezeen Guide »
You can add Dezeen Guide events to your calendar so you never miss a thing. For more information or to submit an event for inclusion in the Dezeen Guide, please email hello@dezeenguide.com.
Dezeen Guide is on Twitter! Follow us here for the latest updates and to find out when new events are added.
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July 2014 appeared first on Dezeen.
Talent spotters: Norwich University of the Arts
Posted in: UncategorizedAs part of our Talent Spotters series of degree show reviews, Bobby Burrage, creative director of The Click, selects his favourite projects from Norwich University of the Arts’ graphic design, graphic communication and design for publishing shows…
Ahead of the doors opening to the public, I was lucky enough to have a sneak preview of this year’s graphics show at NUA. With the waft of spray mount still lingering, and several students racing around adding final touches to their exhibitions, there was a real buzz of activity and sense of energy.
Before seeing the work, the first thing that struck me was the newly refurbished Gunton’s building, which has a stunning glass atrium allowing light to flood in down three flights of stairs and through to the glass-walled studios. Under the stewardship of Professor John Last, it is evident that NUA has entered a new era. Long gone are the days of the romantic grubby art school – instead, it’s a modern centre of creative excellence. The place had a certain swagger about it and there was a clear sense of NUA meaning business, as everything was well presented and very slick. This, I’m pleased to say, was evident in the creative projects on show, too.
Armed with a camera phone and exhibition catalogue, I raced around snapping work that caught my eye. Here’s a shortlist of my highlights:
Lawrence Daykin created the wonderful piece of work above – a beautifully crafted system allowing a fisherman to keep in touch with his son whilst away from home by using his iPad to control the lights and tell stories. My son would love this. And I’d love a fishing boat…
Jenny Greenaway’s punctuation book jacket made me smile. Her Kennedy books also stood out:
James Ward created a clever interactive poster for an exhibition about touch, which people had to get their hands dirty to view – you can see more images on his website.
Norwich has always had a strong reputation for packaging, and Alex Groves’ Aspall Cider labels and campaign poster was well considered:
As was Steve Ridgeon’s beer labels for Collosal microbrewery.
A Norwich graphic design show wouldn’t be complete without Tabasco Sauce packaging. Tony Roberts obliged this year with this fun campaign and bottle design. His design for Carlsberg Menneske stood out too.
Rhian Jarvis’ identity for The Greek Olive Company was also nicely done:
And Kelly Unsworth created a striking campaign designed to raise awareness of the importance of bees.
Chris Beadle’s identity and campaign for Earth Aid was well executed – particularly the advertising.
And Helen Mak must have spent ages breaking these oatcakes to get the perfect shape:
There are lots of lovely book designs on show, too. Rachel Mill’s beautifully presented book illustrates the deterioration of one’s memory.
And Jasmine Kerry’s editorial work was nicely presented.
Alex Fountain’s record sleeves included a nice range of imagery and some interesting die cutting.
One of my favourite pieces in the show was this book about 9/11 by Sarah Roberts. The format and typography is clever, I liked the restrained use of colour and the paper it was produced on was lovely to touch.
Another great piece was Sarah Strandoo’s Adapt publication. The masthead in particular is really well thought out, and the choice of image, colour and typography comes together beautifully.
Sophie Bowd’s book design is as impressive as it is complex:
Aaron Collins and Darcy Ward collaborated on Dialogue, a magazine reconnecting Norwich through visual conversation with some nice type:
And Aidan Frere-Smith’s eye-catching expressive typography made me stop to take a picture.
Ellie Lewis and Lawrence Daykin created this typeface as part of their branding for British Council exhibition Dressing the Screen, in response to a D&AD New Blood brief:
And Hannah Watson’s work also caught my eye. Her Science Museum posters made me dizzy, which I guess is engaging design – in any case, they were very well executed.
James Hamilton’s use of colour and gradients is far better than my smartphone camera can do justice:
Ben Keable would no doubt get on well with Mr Bingo – his work had to be concealed behind a warning sign.
Ashley Killen pushed the boundary of conventional poster design to get his client’s USP across.
Emma Wright cooked up a lovely range of packaging for Betty Crocker’s cake mixes with a premium finish and great attention to detail (spot the whisks).
I had to save this one for last – classic Norwich graphics. A neat little logo for Christ Church Oxford and some beautiful packaging for Fisherman’s Friend Mints by Jack Fleming.
You can see NUA students’ work at D&AD’s New Blood exhibition from July 1-3. Selected projects will also be on show at the University from July 2-8. For details, see nua.ac.uk/degreeshows
The External Green House
Posted in: UncategorizedThe Garden Pod has one big thing working in its favor – it utilizes the external walls of a dwelling rather than clamoring for space indoors. This modular green house is designed so that it can be fitted onto exteriors of a building and can take advantage of the natural energy sources. A handy app allows you to control the setting of the pod and also relays essential information such as which vegetable is ripe enough and how much compost is available.
The Garden Pod transforms organic garbage into compost and even calculates the percentage of nutrients each plant needs. The Pod is capable of growing nano bionic sprouts that develop into fresh vegetables in a short span of 24 hours. The over-ripe vegetables get turned into compost automatically. Interestingly, this concept is one of the short-listed Top 35 entries of the 2014 Electrolux Design Lab competition.
Designer: Ovidiu Subțire
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(The External Green House was originally posted on Yanko Design)
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Visible Crossing
Posted in: UncategorizedThe Smart Crosswalk is a great way to ensure minimum pedestrian accidents when they use the crosswalk. Basically the crosswalk changes to red as soon as someone sets foot on it. The crosswalk is laced with sensors and during poor visibility (or night), it bears a hint of white illumination, making it perfectly visible to both pedestrians and vehicle drivers.
The construction design of Smart Crosswalk includes:
- Sealed metal box with light elements installed inside, which are set in the cradle, formed in the roadway.
- Splicers modules from enforced light-transmitting glass with relief on the topside for safe movement and relief on the inner side to improve the light-diffusing qualities of the product.
- Frames made of metal profile for fixing the whole construction to the pavement.
- Incoming electrical supply can be organized differently: from the municipal electric network; with the help of light or heat accumulators or by installations that convert kinetic energy into electricity.
Designer: Alexey Chugunnikov
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Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(Visible Crossing was originally posted on Yanko Design)
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Ground From Above
Posted in: UncategorizedEn pleine Coupe du monde, le photographe brésilien Renato Stockler a voulu rendre hommage aux terrains de foot dans sa série « Terrao de Cima ». Il prend en photos des aires de jeu qui se font de plus en plus rares et qui sont perçues par le photographe comme des « oasis » et une « respiration », au milieu des favelas et de la précarité.