The First Ever US Service Design Network Conference: Oliver King’s Keynote
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Guest post from Tiffany Chu, Continuum.
Amidst springtime temperatures, views of the Charles River, and a rogue fire drill, the first-ever US conference on service design kicked off last weekend in Cambridge, Massachusetts. We were excited to attend the Service Design Network Conference 2010 at Microsoft’s New England Research Development Center (aptly nicknamed the ‘NERD‘ Center) and to bring you a report of what’s happening at the boundaries of this emerging realm of design.
Trained as an industrial designer and now one of the cofounders and director of Engine in the UK, Oliver King was the first to take the stage and presented an encompassing overview of ‘What is Service Design?’ Laying a robust foundation for the rest of the day’s conversations to build upon, King articulated what this new kind of design is: “Service is the act of helping someone to do something. The important word here is ‘act.’ It’s all about an activity, which is dynamic. Services are designed by the people who provide and receive them.”
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