Hasta La Ideas

Perfect Fools’ latest interactive Converse installation features 480 individually powered Chuck Taylor All Stars, each acting as a pixel in a giant screen

The installation, Perfect Fools say, weighs 400 kg, is 5.5 m wide x 3.6 m high, comprises 20 modules and contains 480 motors. Each All Star shoe has its own servomotor ‘enabling 180° rotation, controlled by three synchronized servers’. The agency then invited musicians to play in front of the wall which responds to the sounds they generate.

The Canvas Experiment installation will appear at various locations in Paris and Berlin throughout this month.

The Creative Review Annual is out now, published as a special 196-page double edition with our May issue and featuring the best work of the year in advertising and graphic design. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.