Hasta La Ideas

London-based readers may have noticed a set of intriguing films on the Underground recently. Commissioned by Smile For London, the shorts feature poetry set to animation, all with the aim of cheering up commuters.

This is the second set of films commissioned for screens on the Underground by Smile For London. The first selection included short films from Aardman Animation, Jon Burgerman and Pete Fowler, all based on the theme ‘smile’. For this second ‘exhibition’, SML is championing poetry, asking a selection of poets (famous and amateur) to contribute words that are then beautifully set to animation to show on selected screens on the tube. Included are poems from Jarvis Cocker (still shown above), Murray Lachlan Young and Benjamin Zephaniah, with imagery provided by the likes of Macolm Garrett, Andy Rementer and Why Not Associates. There are 40 films in total, each 20 seconds long. All the films can be viewed on the reel below:

More information on the Smile For London project is at smileforlondon.com.

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

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