Hasta La Ideas

Apple’s September event remains every tech nerd’s most awaited time of the year for two reasons. For starters, it’s the announcement of brand-new gear that we can get our hands on… but more importantly, it’s a validation of everything we’ve been hearing and assuming over the years. There’s never a single day when people aren’t actively trying to find out details on what Apple will do next. The company has a rock-solid reputation for keeping its products under wraps until they’re ready to launch… but sometimes things slip through the cracks. Us nerds love to speculate on these rumors, and come September, the keynote feels like judgment day – where some rumors get turned into reality, and others into rubble.

As Apple unveiled their latest slew of devices today, it’s interesting to see exactly where the rumors were right, and where we were absolutely off mark. For starters, we all expected next-gen AirPods Max headphones (given that it’s been 4 years since their first launch) as well as a Watch Ultra 3. Apple conveniently skipped those devices, only to announce minor upgrades to them (nice way of saying they’re already perfect the way they are). Meanwhile, rumors of a ‘capture’ button on the iPhone seemed as good as true with phone-makers actually displaying iPhone 16 cases at IFA 4 days before Apple’s formal launch. So without further ado, here’s a look at all the rumors over the past year, and whether they made it or not.

Rumors we got wrong:

1. Apple Watch X would see a radical redesign for the 10th anniversary

Honestly, it feels a little heartbreaking to see that Apple didn’t give the Watch a 10th-anniversary makeover the way they did with the iPhone X back in 2017. A lot of us were pinning our hopes on seeing a radical redesign (some speculated flat edges like on the iPhone), while others tried hinting at a new form factor. None of that turned out to be true, as Apple announced a nominally slimmer Watch Series 10 (measuring 9.7 mm thick) with a larger display. The design, for the most part, remains entirely the same, except that now the Watch has a re-engineered speaker system that can play audio from podcasts and music apps, allowing you to listen clearly through your watch instead of needing AirPods.

2. Apple would announce a Watch Ultra 3

It seemed natural that a Watch Ultra 3 would drop this year, considering Apple refreshed the Watch Ultra after a single year too. However, the Watch Ultra 2 only got a new color upgrade this year, with a gorgeous satin black finish. Everything about the Watch Ultra 2 remains the same on the design and hardware front, although Apple did announce a set of stunning Milanese metal straps for both the Natural as well as the Satin Black color finishes.

3. Launch of the AirPods Pro 3 and AirPods Max 2

Apple launched the AirPods Pro 2 in September 2022, and the AirPods Max as early as September 2020. It felt all but natural to expect the company to give these devices their due upgrades, but it seemed like Apple had other plans. The company didn’t upgrade their highest-end earbuds and headphones but rather decided to give them a set of new protective features. The new AirPods (across the entire range) will have built-in hearing protection features that not only keep your ability to hear intact over time, but also provide tools to measure your hearing loss – something that’s usually a concern with prolonged earphone/headphone usage. Pending FDA approvals, the AirPods will have clinically validated hearing test features, as well as an over-the-counter hearing aid feature. Oh, and while the AirPods Max didn’t get an upgrade, they DID get 5 new color options, along with USB-C charging… finally.

4. Launch of an iPhone Slim

I had my doubts about this, but when Apple announced the world’s slimmest iPad clocking in at a mere 5.1 millimeters in thickness, it seemed like Apple had similar plans for the iPhone 16 series. However, none of that was true. Call it post-Bendgate-trauma or just something Apple isn’t planning on working on, but the iPhone Slim never really became a thing. I’ll be honest, if Apple DID want to make a slim iPhone, the best way to do it would be to turn it into a foldable… but it seems like we’re years away from that for now.

Rumors we got right:

1. The Apple Watch would get ZERO AI features

This felt surprisingly sad even for a rumor, but when WWDC rolled out, everyone was quick to notice that WatchOS didn’t get mentioned EVEN ONCE during the Apple Intelligence segment. I dismissed it as just a mere mistake, hoping that Apple would announce big AI features for the 10th anniversary Watch, but alas, the Watch Series 10 did NOT get any AI features. Sure, it has neural cores in its S10 SIP that uses machine learning to detect heart problems, falls, and now even sleep apnea… but ‘intelligent Siri’ won’t be coming to the Watch any time soon. Or any Apple Intelligence feature for that matter.

2. The AirPods Max would get upgraded to USB-C

It’s surprising that Apple’s ENTIRE consumer product line got upgraded to USB-C, but the AirPods Max got left behind. First announced in 2020 (when Lightning connectors were still a thing), Apple practically ignored their flagship headphones for the next 4 years (it still sold like hotcakes), and just as we were hoping for an AirPods Max 2, Apple just decided to give their existing headphone collection 5 new color variants. However, along with the new colors, the AirPods Max DID finally get upgraded to a USB-C charging protocol, which means practically every mobile device (AirPods, iPad, and iPhone) has officially ditched the Lightning connector. In fact, it’s just the Magic Mouse, Magic Trackpad, and the Magic Keyboard that still have a Lightning port on them… but I guess the EU isn’t complaining about those.

3. The iPhone 16 series would have a Camera Control button

Arguably the biggest change to Apple’s iPhone since the Action Button, the new Camera Control button is surprisingly great. We speculated that it would just be a simple shutter button, but news later highlighted that it would have haptic control, along with a touch-slide feature. Obviously, these rumors only highlight half the truth… because it’s easy to speculate on hardware, but not on software. The Camera Control button’s features were finally announced at the keynote, highlighting how capable this new button would be. Aside from opening the camera and clicking photos, the button can zoom in/out, adjust focus, switch through presets, and do a whole bunch of exciting new things.

4. A larger iPhone 16 Pro Max with a bigger battery, bigger 6.9″ display, and thinner bezels

Apple announcing their iPhone launch in the MIDDLE of IFA 2024 in Berlin felt like a strategic move… and turns out, it was one, because even though the iPhone 16 wasn’t announced, cases for the new iPhone 16 series were on display at IFA, causing everyone to get a fair idea of what the new phones would look and feel like. Once I saw these cases on display, I obviously had to take a closer look… and upon doing so, I couldn’t help but notice how the 16 Pro Max case was significantly larger than my 15 Pro Max smartphone. Turns out, Apple DID end up making their flagship phones bigger (with the iPhone 16 Pro Max having a whopping 6.9-inch display), while making displays thinner, and cramming an even larger battery into their phones. The largest on any iPhone, as Apple personnel tend to say.

5. The iPhone 16 would get a direct bump to the A18 chip

When Apple announced that their iPad Pros would skip the M3 and go directly to M4, my jaw dropped. It seemed inconceivable that Apple would leapfrog ITSELF, but once I saw the announcement, the rumor that the iPhone 16 would get an A18 chip seemed more believable. Traditionally, the base-model iPhones get the same chip as the previous year’s Pro models… but Apple decided to be kind this year. Given how so much of the new iPhone would be centered around Apple Intelligence, it made sense to build a NEW chipset just for handling these AI tasks. The iPhone 16 series is the first phone to get Apple’s latest A18 chipset, and as Tim Cook says, is truly the first iPhone built from the ground-up for Apple Intelligence.

The post Rumors we got right (and wrong) with the September 2024 Apple Keynote first appeared on Yanko Design.