Hasta La Ideas

The Prouvé RAW collection by G-Star for Vitra made it’s US debut during New York Fashion Week at Vitra’s showroom in the Meatpacking District. Looking something like a designer skate park, the pieces are presented museum-style mounted to angled surfaces which elevate the furniture to eye height allowing visitors to get up close and appreciate construction details that would otherwise easily be missed.

G-Star’s contemporary update to seventeen Jean Prouvé classics launched earlier this year at Art Basel and while we’re the first to be skeptical when a fashion company takes on furniture, this collection plays to the strengths of both brands and is an extremely well executed tribute the French designer’s legacy. Nine pieces from the collection are available for pre-order in the States, and will go on sale late October.

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