Hasta La Ideas

At a cocktail party or on a long flight, we’ve all been cornered by that collector geek who won’t shut up about 19th-Century barber’s shears, mid-century Pan Am pilot’s Rolex watches or in my case, vintage sewing machines. But modern day companies would kill for that kind of attention. While there’s only so much you can pay for product photographers and marketers to advertise your goods, you get a lot more bang—for almost no buck—when fanatics takes up the cause of popularizing your product line-up.

Tactical flashlight manufacturer SureFire is one beneficiary of such attention, as evidenced in a thread on CandlePowerForums (an online community for, yes, flashlight geeks). Entitled “!!Post Your SureFire Collection!!” it features nearly 40 pages of tactical flashlight porn. There’s an impressive depth and variety of torches; if anyone out there is designing a cylinder-style flashlight and needs to start a Pinterest page on the subject, this is definitely where you’d start.

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