Hasta La Ideas

As consumers become more discerning and sophisticated, the tools needed to create content have also become more powerful and complex. Yes, there is now generative AI to help kickstart the creative process, but the final work is still done by human hands. The common keyboard and mouse are no longer enough for these tasks, and having your fingers dance over keyboard shortcuts is sure to result in strain and injury over time. Following the current trend of using Stream Deck-like devices for more than just streaming, Logitech has just launched its own tool that gives creative professionals an extra set of keys to help them spend less time fiddling with controls and more time actually creating.

Designer: Logitech

The Logitech MX Creative Console is a duo of connected devices. One is a dial pad with an honest-to-goodness physical aluminum dial that gives users more precise control over scrubbing through timelines, changing brush sizes, or any other setting that needs fine movements. There’s also a small roller for scrolling through other things, as well as two pairs of buttons for selecting things or moving forward and backward.

The other half of the duo is a keypad with 9 Display Keys, each of which can be configured for a different action and a matching icon. This lets creators and designers assign their most used shortcuts to these iconified buttons, freeing their minds from having to memorize all those key sequences, creating a more natural flow that, thanks to their physical and direct interactivity. It still relies on a bit of muscle memory, but far less than combinations of keys that don’t make sense as far as mnemonics are concerned.

Logitech isn’t just aiming for designers with such an assistive tool but also appealing to their growing sense of responsibility to the environment. Parts of the MX Creative Console use post-consumer recycled (PCR) plastic, 72% for the Graphite colorway and 55% for the Pale Grey version. The aluminum used for the dial is also made with a lower carbon footprint, using renewable energy rather than fossil fuels. Packaging still has some plastic, but the paper parts are made from sustainable and controlled sources.

Truth be told, Logitech is a bit late in the game, with many creators already using the popular live-streaming tool Stream Deck for the same purpose, though the addition of the physical dial is a big boost for professionals. At the same time, Cooler Master just recently launched the MasterHUB, a creative console with a modular design that really puts users in control. That said, the Logitech MX Creative Console does cost only $199, making it an accessible option for creators who need a boost to get into the zone.

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