Hasta La Ideas

This week Genesis unveiled their Neolun concept, an EV in the form of a full-size SUV. The surfacing is startlingly clean:

“The Neolun Concept’s exterior revolves around the principle of ‘reductive design,'” the company says, “characterized by clean, refined lines that deliberately eliminate any unnecessary details.”

I’d argue they also eliminated a necessary detail: Door handles. Ingress is meant to be accomplished with an electronic fob (or worse, an app).

Form-wise, it can be said that all of the parts relate to each other, and while I appreciate the restraint, the vehicle doesn’t have much gesture to it. I’d need to see it in person—the press release only features three images of the exterior—but the vehicle’s nose, as seen in profile, seems particularly aimless. It’s as if the designers ran out of time.

Notably the car lacks a B-pillar, which is great for ingress/egress but raises questions about structure. The company will only say “Development of the B-pillarless coach doors has reached a level where its application to production vehicles is now feasible.”

Genesis also says “The body-integrated lamps seamlessly blend with the vehicle’s front and rear design,” without saying how that would be achieved. They also mention the vehicle will feature a pop-up roof rack and automatically-deploying side steps, but curiously haven’t provided any images. With any luck they’ll release more information soon.