Hasta La Ideas

I don’t have this problem in the city, but apparently in suburban America, dead leaves are a big deal. Suburbanites have to rake them up off their lawns and put them in large paper bags out by the curb, and a composting company comes by to pick them up. It’s difficult to get the leaves in the bags and if it rains, forget about it—the bag disintegrates.

Paul Kolada was the principal of an Ohio-based ID firm, one of those workaday companies that does design for companies like Lowes and 3M but whom you’ve never heard of due to the relative anonymity of our field. Around Christmastime one year, Paul observed Christmas trees being sold out of lots and wrapped in plastic netting for transport, a familiar suburban sight.

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