Renzo Piano to lead recovery plan following Italian earthquake

Architect Renzo Piano has been called upon to lead reconstruction efforts in towns left devastated by the earthquake that struck central Italy last week, and to mitigate against future disasters.

Italian prime minister Matteo Renzi asked Piano, 78, to play a leading role in the reconstruction of the towns of Amatrice, Accumoli and Pescara del Tronto, after they were hit by the 6.2-magnitude quake on 24 August 2016.

Renzi also asked the Genoa-based architect to help develop a plan for future disaster prevention, which could involve changing the laws on earthquake-proofing for housing and public buildings.

Renzo Piano to lead recovery plan following Italian earthquake
Renzo Piano has been asked to lead reconstruction efforts in the region affected by the earthquake

In an interview with the Guardian, Piano said changes in building policy must be made as soon as possible.

“We have to act quickly, with the utmost urgency,” he told the paper. “Anti-seismic requirements must be inserted in the laws of the country to make our homes safe, just as it’s compulsory for a car to have brakes that work.”

The 2016 Central Italy earthquake destroyed a number of major buildings in the region, as well as the homes of over 2,500 people.

Displaced residents are currently being housed in tent camps, but the aim is to move them into simple wooden structures before winter. According to local media, these cabin-style buildings are favoured over tents and shipping containers.

Renzo Piano to lead recovery plan following Italian earthquake
The 2016 Central Italy earthquake destroyed a number of major buildings, as well as the homes of over 2,500 people. Photograph by the IFRC

The plan outlined by Renzi calls for reconstruction to begin in the next eight months. Piano has looked beyond this, with a “subtle, scientific” plan to safeguard the towns for the next 50 years, reports the Guardian.

“We are speaking about the ridge of the Apennines, the backbone of Italy from north to south, an operation projected over 50 years and two generations,” said the architect.

“We are talking about millions of buildings, it is not impossible if you work through generations.”



One of the biggest challenges, he claimed, is the amount of corruption in Italy.

“It is not just corruption, there is bureaucracy and illegality,” added Piano. “Now there is a strong push against it and Italy is trying to do something about it. It is not impossible to overcome it, something new is coming.”

Renzo Piano to lead recovery plan following Italian earthquake
Displaced residents are currently being housed in tent camps, but the aim is to move them into simple wooden structures before winter. Photograph by the IFRC

Piano was made an ambassador for heritage organisation UNESCO in 1995, and has previously worked on humanitarian architecture projects in Italy and Africa.

He is one of several Pritzker Prize winners that are involved in disaster relief. Shigeru Ban has famously worked on numerous reconstruction projects, including the recent Ecuador earthquake, while recent laureate Alejandro Aravena has worked on flooding mitigation in Chile.

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Seven of the most effective Minimalist rebrands

Brands have been scrapping their previously complicated logos in favour of flat designs that can be recognised in a heartbeat. We’ve rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a “responsive W” (+ slideshow).


UK Premier League 2016 rebrand by DesignStudio

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England’s primary professional football competition kicked off its 2016/2017 season with a significantly more minimal lion’s head logo.

London- and San Francisco-based agency DesignStudio evolved the Premier League’s traditional lion logo, created for its founding in 1992, into a more stripped-back form. Read more about the UK Premier League 2016 rebrand »


Mastercard 2016 rebrand by Pentagram

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Design agency Pentagram gave Mastercard its first branding redesign in 20 years, creating a more minimal logo and visual identity for the credit card company.

The new design retains the two overlapping red and yellow circles, but swaps the stripes in the central portion for a block orange colour. Read more about the Mastercard 2016 rebrand »


Google 2015 rebrand

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Having abandoned drop shadows and gone flat with an earlier redesign, Google‘s 2015 update went more minimal still, replacing the serif typeface with a sans-serif alternative that many news outlets welcomed as “friendlier”.

What remains is the distinctive colour order of previous Google logos, as well as its playfully tilted “e”. Read more about the Google 2015 rebrand »


MIT 2014 rebrand by Pentagram

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Design agency Pentagram used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology‘s research centre.

Pentagram designers Michael Bierut and Aron Fay based the branding on a seven-by-seven grid logo created for MIT Media Lab’s 25th anniversary in 2011 by designer Richard The, with variations for each of the 23 research groups. Read more about the MIT 2014 rebrand »


Airbnb 2014 rebrand by DesignStudio

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Using the brand principle of “belong anywhere”, London agency DesignStudio came up with a symbol for Airbnb – called the “Bélo” – “that can be drawn by anyone”.

Although it came under fire at the time for its similarity to other logos, DesignStudio’s aspirations that the visual identity become easily recognised internationally have arguably been fulfilled. Read more about the Airbnb 2014 rebrand »


McDonald’s 2016 rebrand by Boxer

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Earlier this year, McDonald’s rolled out simplified packaging, designed by branding agency Boxer to function as a “mobile billboard” for the fast-food giant.

Bold but simple typography in bright colours covers the surfaces of paper and card containers, paired with the company’s iconic golden arches logo. Read more about the McDonald’s 2016 rebrand »


Whitney Museum 2013 rebrand by Experimental Jetset

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Dutch graphics studio Experimental Jetset redesigned the minimal logo for the Whitney Museum of American Art in New York as a slender W that changes shape to respond to its setting.

“We came up with the idea of the zig-zag line, with the zig-zag being a metaphor for a non-simplistic, more complicated (and thus more interesting) history of art,” said the designers. Read more about the Whitney Museum 2013 rebrand »

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Drop in number of UK children studying creative subjects could trigger skills shortage

The Creative Industries Federation has warned that the UK could face a creative skills shortage, after the latest GCSE results revealed a drop of almost 10 per cent in students studying Design and Technology.

The latest GCSE results released last week show that the number of pupils that sat exams in Design and Technology (D&T) fell 10 per cent from 204,788 in 2015 to 185,279 in 2016.

The number of students sitting GCSE-level exams in Art and Design subjects also dropped by 6 per cent, from 194,637 to 183,085.

Meanwhile the number of students applying to sit AS level qualifications in Art and Design, traditionally taken a year after GCSEs, dropped by 26 per cent.

“This has worrying implications for the skills pipeline in Britain’s hugely successful arts and creative industries,” said Creative Industries Federation chief executive John Kampfner.

“We already have skills shortages in many jobs such as animation and special effects,” he added. “Engineering, which requires a similar mix of creative and technical skills, also has recruitment problems.”

The Creative Industries Federation said that the increasing focus on the new English Baccalaureate, or Ebacc, was leading to the sidelining of creative subjects.



The Ebacc replaces existing GCSEs, which are usually sat by students aged around 16, with five compulsory subjects – English, maths, science, geography or history and languages – and seven qualifications. Students can then opt to take further qualifications in other subjects.

Schools will be judged based on the number of students that pass the seven core Ebacc exams at grade C or above, meaning there is less incentive to encourage participation in creative subjects like design or art.

“Entries for GCSEs in arts subjects [overall] have fallen by 46,000 this year compared with last,” said the Creative Industries Federation, which was founded to lobby government on behalf of creative businesses, institutions, charities, organisations and individuals.

“This year’s loss is more than five times the size of the loss in 2015, when candidate numbers fell by 9,000,” it added.

“D&T has suffered some of the most extreme drops in take-up since the introduction of the EBacc – the loss of statutory status and current accountability measures have caused a 50 per cent fall in D&T GCSE entries from 2003 to 2014.”

Many designers and architects have expressed concern over the future supply of home-grown talent for UK firms – particularly in the event of Brexit – and industry bodies have pointed to the Ebacc as an indication of the government’s lack of roots-level support.



The Design Council is among those backing a campaign to reform or abolish the EBacc, and the Royal Academy of the Arts, the Creative Industries Federation and the Royal Institute of British Architects have all expressed concerns about the implications of the new system.

“Even in the announcement of the GCSE results, the government focuses entirely on the EBacc subjects, further encouraging the marginalisation of creative ones,” said Kampfner.

“Yet this traditional group of subjects is not enough to prepare pupils for some of the most exciting careers available to them in the UK.”

Earlier plans to make the Ebacc compulsory and remove creative subjects from the UK school curriculum were scrapped in 2013. But the government is now aiming to reach a target of 90 per cent participation in the Ebacc, and has been encouraging more widespread take-up in schools.

Designers and architects who attended Dezeen’s Brexit design summit in June described the state of education in the UK as “f*cked”.

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Boeing 747 designer Joe Sutter dies

The American engineer known as the father of the Boeing 747 has died at the age of 95.

Joe Sutter, who passed away on August 30, was best known for his work with Boeing, where he led development on the 747 jet airliner.

Launched in 1970, the aircraft was the first to be termed a “jumbo jet”. It is widely credited with bringing air travel to the masses, as its wide body could hold more passengers than previous commercial aircraft.

Boeing 747 designer Joe Sutter dies
Joe Sutter, the engineer behind the Boeing 747, has died aged 95

The 747 retained its title as the world’s biggest airliner for 37 years, until it was overtaken by another Boeing model, the A380 in 2010.

Born on March 21, 1921, Sutter began his 40-year career at Boeing by working on a production line in one of its plants while undertaking his studies in aeronautical engineering at the University of Washington.

Boeing 747 designer Joe Sutter dies
The Boeing 747 played a major role in making air travel more accessible in the 1970s

He was put in charge of the 747 design team from 1965, leading up to its eventual completion and delivery to its first buyer, Pan Am. It entered commercial service on January 22, 1970.

Sutter attributed the aircraft’s success in part to it being designed to function as a freighter in the case of supersonic transport becoming popular.



“One of the decisions we made was to be a good freighter as well as a good passenger plane,” he told Smithsonian Air & Space magazine in 2007.

“That was probably one of the most important decisions we made, because it influenced [the size of the] fuselage,” he continued. “It’s how the wide-body concept came into being.”

Boeing 747 designer Joe Sutter dies
The early Boeing 747s were also known for their glamorous interiors, which included a lounge and sometimes a piano

In recognition of his work for Boeing, Sutter was awarded the US National Medal of Technology and Innovation in 1985.

Sutter’s 747 also made a cameo in architecture, when a pair of its wings were used to make the roof of a house in Malibu, designed by American firm Studio of Environmental Architecture.

While more than 1,500 Boeing 747s have been built since 1970, the company is now making few of the planes. Its recent work includes a quieter plane, the 787 Dreamliner. The company also recently showcased a technological innovation it describes as “the lightest metal ever”.

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Beams of daylight "streak across the walls" at Bing Thom's aquatics centre in British Columbia

Canadian studio Bing Thom Architects has completed a community swimming pool building in suburban Vancouver, with a roof made from a series of giant trusses and skylights (+ slideshow).

Encompassing 6,967 square metres, the Guildford Aquatic Centre is an addition to an existing recreational facility in Surrey – a suburban community just outside of Vancouver.

Guilford Aquatics Centre by Bing Thom Architects

The new building accommodates swimming, water polo and other aquatic sports and activities.

In addition to a 50-metre lap pool certified by the International Swimming Federation, the facility houses a leisure pool with a therapy area and walking lanes. It also contains a jacuzzi, a lazy river, a water slide, a sauna and a steam room.

Guilford Aquatics Centre by Bing Thom Architects

Rectilinear in form, the building has exterior walls made of glass and multicoloured concrete – a pairing of materials that results in a “rhythm of solid and void”. Inside, the design team used a light colour palette that gives the space an airy and clean feel.

“The design is conceived as a magic box, with the pixelated precast concrete exterior acting in tension with the white-pearl natatorium interior,” said Bing Thom Architects, a Vancouver-based firm established in 1982.

Guilford Aquatics Centre by Bing Thom Architects

Resting on a gently sloping site, the building is encircled by a fluid, choreographed landscape that contrasts with the building’s straight lines.

Terraced gardens — which are visible from the interior pool deck – help with stormwater management while also serving as a natural habitat. Above the gardens is a meandering pathway that leads to the main entrance.

Guilford Aquatics Centre by Bing Thom Architects

Visitors pass through a reception area, with changing areas located below ground. They then step into an expansive pool house with a soaring ceiling.

An elevated glass-walled bridge stretches across the room. During the day, the space is bathed in natural light.

Guilford Aquatics Centre by Bing Thom Architects

“Early in the design process, it was determined that lighting would be used as one of the principle elements of the natatorium,” the firm said.



“The desire was to maximise the impact of sunlight while acknowledging the heavy energy consumption notorious with this building type.”

Guilford Aquatics Centre by Bing Thom Architects

A major challenge was figuring out how to incorporate glazing while minimising heat gain and loss.

The team opted to strategically place windows in areas where daylight would be maximised but glare at the water level would be reduced.

Guilford Aquatics Centre by Bing Thom Architects

Windows at the pool-deck level provide framed views of the exterior, while skylights brings in light from above. Tint and gloss levels for wall finishes were carefully chosen, in order to achieve the right amount of reflectivity.

“The continuous ribbon of skylights allows beams of sunlight to streak across the walls and move with the time of day, enhancing the animation of the natatorium,” the architects said.

Guilford Aquatics Centre by Bing Thom Architects

The main feature of the interior is a wooden truss system, a material choice that stemmed from a city initiative that encourages the use of wood. The system consists of 22 V-shaped trusses that were prefabricated and transported to the site.

“We worked closely with the design-builder to create a pre-assembled truss fully integrated with lighting, mechanical services and acoustic absorption,” the team said, noting that the trusses were installed with the services in place.

“This allowed for rapid, on-site assembly with no scaffolding.”

Guilford Aquatics Centre by Bing Thom Architects

In addition to being a renewable material, the wood is easy to maintain and resistant to corrosion.

“As the prime architectural feature in the natatorium, the wood truss provides both economical and unique solutions to the structural and operational requirements of the facility,” the architect said.

Other community pool houses include a facility in Spain’s Basque Country clad in metal and glass and a renovated concrete natatorium in a Parisian suburb.

Photography is by Ema Peter.


Project credits:

Design Architect: Bing Thom Architects
Architect of record: Bing Thom Architects
Design team: Bing Thom, Michael Heeney, Venelin Kokalov, James Brown, Shinobu Homma, Ling Meng, Francis Yan with Lisa Potopsingh, and Apollinaire Au, Alexander Buss, Nicole Hu, Marcos Hui, Amirali Javidan, Johnnie Juo, Eileen Keenan, Arthur Tseng, Andy Yan
Associate architect: Shape Architecture
Structural: Fast + Epp
Landscape: PWL Partnership
Mechanical: Consultant AME Consulting Group
Electrical: Consultant Applied Engineering Solutions

Guilford Aquatics Centre by Bing Thom Architects
Plan – click for larger image and captions
Guilford Aquatics Centre by Bing Thom Architects
Long section – click for larger image and captions
Guilford Aquatics Centre by Bing Thom Architects
Cross section – click for larger image and captions
Guilford Aquatics Centre by Bing Thom Architects
Diagram – click for larger image

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The Problem with Joybird's Affordable Mid-Century-Modern-Inspired Furniture

The idea behind a company called Joybird has merit: Sell mid-century-modern-inspired furniture online to customers who have graduated beyond Ikea. But suspicion sets in once you look at their website closely.

Marketing-Speak 

The first red flags come from the marketing copy, which sounds less like the truth and more like bland platitudes that they think customers want to hear, like the text below the following image:

Skillfully Crafted

Superior quality begins with sourcing the finest materials available and using proven artisan manufacturing techniques to create timeless and exquisite furniture built to last a lifetime. We believe in an old-school approach to creating furniture the way it was meant to be built with each and every piece carefully thought out and tested by real-life humans.

Should “finest materials” be used next to a photograph of plywood? What are these “proven artisan manufacturing techniques?” And what’s the “old-school” approach, are they using handplanes and spokeshaves?

Then there’s this mess of a company description:

“We don’t just build furniture – I mean don’t get us wrong we do – but we also have a great passion and respect for what we do. We live, eat and breathe mid century modern inspired furniture and are thrilled to do what we do.”

“Made in North America”

Here’s their description of the factory location:

“As more and more companies move overseas, we keep our manufacturing close to home in North America, helping grow local communities by providing well paying jobs, benefits, and a family culture like no other.”

By “North America” they obviously mean “Mexico.” Manufacturing in Mexico isn’t uncommon these days—why hide it? Also, is “helping grow local communities by providing well paying jobs, benefits, and a family culture” in Mexico any better than doing the same in China? This sounds like they are trying to have it both ways: That they want to trumpet a Made-in-America provenance that they cannot truly claim, while gaining praise for not manufacturing in Asia.

Dumbing Things Down for Customers

Overall, the company’s copy reads like it’s targeted at people who don’t know anything about furniture or materials. Read their caption of the desk below:

“shown in walnut wood”

As opposed to what, walnut metal?

Too Close for Comfort?

Here’s where it gets disturbing. This is Joybird’s “Unson Credenza:”

Joybird’s Unson Credenza

Below is a sideboard designed in 1955 by Finn Juhl, the Danish industrial designer who helped popularize Danish Modern in America:

Finn Juhl sideboard, c. 1955

Does that seem okay to you?

Deceptive Descriptions

Here’s the description for Joybird’s Xavier Desk:

Top-Notch Materials

No cheap fillers to be found here—we employ firm, all-natural wood for an organic look and a solid structure.

We call bullshit:

It’s no secret why a company like this can still succeed. Their Unson retails for $2,239. Design Within Reach sells Juhl’s original for $8,950.

Vice Freelancer Turns Her Roughshod Experience Into a Separate Story

The initial rate negotiated last fall between Tel Aviv-based freelancer Yardena Schwartz and Vice for a story about a Palestinian uprising and that event’s connection to the holy site Temple Mount was $500. However, following a personal emergency that disappeared her Vice editor for a week and undermined the topicality of the submitted item, she was offered a kill fee of just $75.

As Schwartz explains in a piece posted today on CJR, she had spent three full days working on the article. Since the decision to kill the piece had nothing to do with proper editorial considerations, she turned to her Alma Mater:

I typed up a quick email detailing what had happened and sent it to the Columbia Journalism School international alumni listserve. The subject line was, ‘Warning for freelancers re: Vice.’ Within minutes, my inbox was flooded with emails from other journalists who had suffered similar misfortunes with Vice. Most of the stories were worse than my own.

Not all of the journalists referred to in this story were approached this way. After hearing only negative anecdotes from former employees and freelancers, I tried to find people who had something positive to share about their experience with Vice. I put a call out on Facebook and within my network of other journalists… Out of 25 people I spoke to, emailed with, or interacted with through Facebook, three said they had a positive experience freelancing for Vice.

For the CJR feature, Vice separately put Schwartz in touch with three freelancers who it promised would have positive things to say about their experiences. Her article quotes two of these individuals, but here’s the catch: both journalists are based in the U.S.

Whereas pretty much all of the attributed scenarios cited by Schwartz, in addition to her own, are international. Two journalists in Paris; one in Morocco; another, unnamed, in Europe; and a bunch of grievances in Canada. As she writes near the top of her CJR report, Vice’s A/P department was recently reconfigured with a new invoicing system and the engagement of an outside payroll processing company.

Let’s hope Vice gets it together moving forward on the international freelancers front. Because there appears to be little doubt that Vice’s rapid growth left a lot of lot of those folks holding the bag.

Previously on FishbowlNY:
Vice Contributor Recalls Low Point of Iran Undercover Mission

Vox Media to Expand Internationally

AAEAAQAAAAAAAAmBAAAAJDA5MTM1ZTEwLTk1N2UtNGZmNS1hOWQ2LTFlMjgwYjYzMGU4ZQVox Media wants to expand internationally, and so the company has tapped Jonathan Hunt as vp of international.

Hunt joined Vox in 2104 as vp of global marketing and communications. He previously worked for Vice.

“Jonathan joined us exactly two years ago to create and scale our marketing partnerships and communications,” wrote Vox Media CEO Jim Bankoff, in a memo to staffers. “He and his team have done a great job doing just that. His knowledge of our company and his past international business development experience will serve us well in this new role.”

“We will be sharing more details—such as where, when, and how we’ll expand into new markets—over time,” continued Bankoff. “Jonathan’s first order of business will be working closely with stakeholders throughout the company to determine our international priorities, opportunities and strategies moving forward.”

Hunt will report to Vox Media president Marty Moe.

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