Voici la campagne mondiale de Puma Football à l’occasion de la Coupe du Monde 2010. Un positionnement et travail réussi de l’agence Syrup avec ce slogan efficace, décliné sous la forme de symboles. Il est donc compréhensible par n’importe quelle culture et pays dans le monde.
Un nouveau packaging conçu par Yves Béhar pour l’équipementier sportif Puma, composé d’une simple armature de carton permettant d’emballer les chaussures dans un sac réutilisable. Il permettra d’économiser 60% en consommation d’eau et d’énergie dans le processus de production.
Working out of New York, Wiley juxtaposes black and brown men in everyday clothing with classic compositions, surrounded by ornate patterns.
His now iconic style has been recognized by Puma, who recently commissioned Wiley to create portraits for their 2010 World Cup campaign. His patterns even made their way into some of the clothing design. I’m all over that zebra hoodie!
In a few months the world will have its eyes on South Africa—the country hosting the largest sporting event in the world—the 2010 World Cup. The info graphic (seen above) depicts the three athletic footwear brands (Adidas, Nike, Puma) that will be battling for best representation, and visible association with top teams and players, during and after the global championship.
The graphic informs on the size (revenues), leadership, acquisition history and brand portfolios of Adidas, Puma and Nike—with Nike still being the global lead (in terms of revenue), but with Adidas catching up quickly.
Go here to view infographic at larger size.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
