Hasta La Ideas

Remember the LIFX, the wi-fi-enabled smart LED bulb? While its Kickstarter funding period ended two weeks ago (well past its $100,000 target with $1.3 mil in pledges), there’s no word on when production will begin; on November 12th the LIFX team wrote that “It’s not possible to make final [production decisions] until we perform detailed thermal modeling and standardized measurements of light output, color rendering index, white balance agility, etc.”

In the meantime Philips has been stumping for their own wi-fi-enabled, color changing offering, the Hue bulb. Interestingly, one of their marketing points is that you can select the output color (using an iDevice) via a method that will be familiar to Photoshop eyedrop tool users. Check it out:

Being the corporate giant that they are, Philips has adopted an interesting marketing technique: They’ve chosen to make the device available only through Apple Stores (both online and brick-and-mortar), taking preorders now and shipping in several months. At 200 bucks for a three-bulb starter pack the things ain’t cheap, though they’re about the same cost as the LIFX’s initial $69 Kickstarter buy-in.

Rogue retailers, by the way, are re-selling Hues through Amazon at an usurious $100 per bulb; it remains to be seen if Philips will crack down.

On LIFX’s Kickstarter comments page, some expressed skepticism about this project; but internet trollage aside, if Philips has thrown their weight behind a similar concept, you can bet they’ve concluded there’s a market. Now we’ll have to see whether it’s David or Goliath that wins this early battle in the smartbulb war.

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