New Street Art & VR Design Experience By Desperados

Depuis bientôt 20 ans, la marque Desperados s’associe avec le collectif d’art urbain 9ème Concept pour inventer chaque année une bouteille collector de la marque. Au total, ce sont plus de 73 bouteilles qui ont été redesignées avec 9ème Concept. « C’est une collaboration unique puisqu’il est très rare qu’une marque travaille pendant 20 ans avec le même collectif d’artistes » explique Clémentine Doumenc, responsable marketing de la marque Desperados. C’est aussi la première fois que la réalité augmentée est utilisée pour révéler les couleurs d’une étiquette produite en édition limitée de la marque.

Mettre la réalité virtuelle au service de l’art

Pour créer cette bouteille iconique, Desperados a fait appel à l’artiste, Matthieu Dagorn, membre du collectif 9ème Concept. Pendant 14 jours en résidence artistique, Matthieu a réussi à recréer son univers créatif à l’aide de la technologie Google Tilt Brush.

Résultat : une oeuvre digitale et ultra-colorée inspirée de la jungle projetée sur les murs d’un cube de 36m2. Une fois réalisée et grâce à la réalité virtuelle, il est possible d’animer et de visiter l’oeuvre en digital. Ainsi, une application mobile baptisée « Desperados Edition Augmentée » a été spécialement conçue pour que tous les clients puissent découvrir l’oeuvre en réalité virtuelle. Une découverte immersive qui se déroule en plusieurs étapes. 1) Découvrir le décor de l’étiquette animé en 3D  2) Une visite 360° dans l’atelier de l’artiste qui lui a permis de réaliser la sculpture digitale 3) La navigation à l’intérieur de l’oeuvre pour en découvrir tous les détails 4) Les coulisses et toutes les étapes de la création.

Nous avons eu la chance de rencontrer Matthieu Dagorn pour lui parler de ce premier projet de bouteille en réalité augmentée de la marque : 

Comment la Tilt Brush a changé ta façon de réaliser cette oeuvre par rapport à tes sculptures précédentes créées dans le réel ?

C’est complètement dingue. On peut désormais créer des volumes dans une autre réalité. On ne crée plus le trait sur une feuille de papier mais directement dans l’espace. Cela permet de pouvoir tourner autour, de l’agrandir… C’est vraiment un outil qui change la perception d’une oeuvre.

Comment as-tu créé cette box immaculée qui a servi de base pour réaliser ensuite l’oeuvre avec la Tilt Brush ?

J’ai utilisé une matière qui se rapproche du carton plume, et j’ai récupéré la mousse à l’intérieur pour pouvoir sculpter ensuite. Cela m’a permis de réaliser des choses plus volumineuses, de façon agréable et rapide également.   

Comment as-tu utilisé ensuite cette box par rapport à l’oeuvre digitale invisible sans casque de réalité virtuelle ?

Cela ne m’a pas vraiment aidé, c’était plus une amorce pour montrer ce que je réalisais dans le réel. Puis on a découvert la Tilt Brush et les outils qui correspondaient exactement à mon travail. Je suis resté volontairement sur une seule brush qui avait le rendu exact de mon travail en réalité.

Tu travailles avec desperados depuis novembre dernier sur le projet, comment s’est passée cette collaboration ?

A la base, c’est l’agence Mnstr qui a proposé ce projet d’une bouteille en réalité augmentée. Puis Stéphane, l’un de fondateurs de 9ème concept m’a demandé si je souhaitais participer à ce projet. On a fait plusieurs réunions, assemblé plusieurs idées, et tout s’est fait très vite avec la marque donc c’était très simple et surtout, très intéressant.

Si tu devais nous décrire en quelques mots l’univers que tu as créé en réel et en virtuel de la box ?

La première partie en réel était très spéciale. Je me suis retrouvée pendant plus d’une semaine, plus de 10 heures par jour, dans un univers totalement blanc. On se retrouve donc dans une pièce complètement hors du temps. Et pour la partie virtuelle, je me suis amusé à recréer un jungle. Comme tu as pu le remarquer, il y a plein de choses cachées. J’aime beaucoup surprendre le public tout comme je le fais dans mes sculptures. 

Peux-tu nous parler un peu plus de l’étiquette, de ce que représente cette image ultra-colorée ?

C’est une tête de lion à la base. J’avais créé ce masque pour la rétrospective de 9ème concept à Lille. C’est la sculpture que j’ai exposée juste à côté de la cabine du Dj. On l’a prise en photo, je l’ai vectorisée puis retravaillée ensuite sur Illustrator pour que cela corresponde à un travail sur étiquette.

En plus de la box, tu as créé la réalité augmentée autour de l’étiquette de la bouteille, as-tu l’habitude de travailler avec un tel type de design ?

C’est plus petit bien sûr et puis on doit être en parfait accord avec l’imprimeur. Ce qui est intéressant, c’est qu’avec la loi Evin, nous n’avons pas le droit de faire de figuratif. Le fait de partir sur un masque abstrait a permis aux gens d’imaginer ce qu’ils perçoivent, certains voient un hibou quand d’autres voient le lion. On peut jouer sur cette petite faille assez cool, tout en étant très spontané. Je n’ai pas eu à m’adapter à l’étiquette. Les validations ont été très vite.

A noter que la performance entre réalité et digital de Matthieu est accessible simplement en scannant l’étiquette de la bouteille Desperados avec son téléphone. Plus d’un million de bouteilles seront distribuées jusqu’au mois d’octobre 2017.

 










Embroideries on Sportswear Famous Logos

Nous vous avions déjà parlé de James Merry, l’artiste qui réinvente les logos des marques célèbres en brodant des fleurs autour (article ici). En s’inspirant d’éléments naturels, il crée des petits mondes poétiques et féeriques. Son travail apporte une sensibilité et une grande poésie aux plus grandes marques de sportswear. Après sa collaboration avec Björk en 2015, James Merry revient avec d’autres créations minutieuses et subtiles. Pour plus d’images, visitez son compte Instagram ici.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 














Cute LEGO Replica of an Old Macintosh

Jannis Hermanns a imaginé une adorable réplique miniature du premier Macintosh commercialisé par Apple. En fin bricoleur, il a reconstitué en petites briques l’ordinateur, en les sculptant et découpant si besoin. Pour l’écran, il a choisi d’utilisé du e-paper, qui permet de reproduire de manière électronique un message. Un travail minutieux pour un résultat très fidèle au modèle original.






Dezeen at IKEA Festival: student design competition features on day four

In Milan for design week but still haven’t made it to the IKEA Festival? It’s not too late. Find out what’s happening in this video highlighting today’s must-see talks and events.

It’s day four of IKEA’s Let’s Make Room for Life festival, and a student design challenge leads the programme of talks, workshops and interactive performances.

Kevin Lyons will be adding to his mural and a live jazz band will perform for visitors. See the full programme at IKEA.today/festival.

The festival takes place from 4 to 9 April in a 3,500-square-metre warehouse at Via Ventura 14 in Milan. Dezeen will be broadcasting live reports from the festival, so stay tuned for video highlights across Dezeen, as well as our Facebook, Instagram and Twitter channels.

Keep up with all our Milan coverage here, and use our #milanogram hashtag competition on Instagram for the chance of winning £500 to spend at Dezeen Watch Store.

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Job of the day: architect at John McAslan + Partners

Our job of the day from Dezeen Jobs is for an architect with cultural experience at John McAslan + Partners’ Edinburgh office, which recently completed a cathedral on the edge of a tea plantation outside Nairobi, Kenya. More ›

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Grayson Perry and Apparata team up to create A House for Artists in east London

British artist Grayson Perry is working with London-based architects Apparata on an affordable-housing scheme with integrated studios for artists in Barking, east London.

A House for Artists is designed to provide relatively low-cost rental accommodation and workspace for 12 artists in the Barking town centre, in the London Borough of Barking and Dagenham.

It will also provide a new community arts centre, which will be run by the resident artists as part of the rental agreement.

Apparata is responsible for the design of the building, a five-storey red brick block with an irregular roof form that combines mono-pitched and flat sections. Various cut outs in the facades will provide access to inset balconies and to the street.

A House for Artists by Apparata and Grayson Perry

Grayson, who previously collaborated with former FAT-founder Charles Holland on A House for Essex, is advising on the project. He forms part of a panel contributing towards the final design of the building and selecting the 12 artists who will eventually live in the development.

“By placing artists squarely within the community, the project aims to remove barriers to engagement, fostering inclusive and creative ways of using civic space,” said Create London, the arts organisation that commissioned the project.

The aim is to accomodate artists at different stages of their careers and lives, with space for recent graduates as well as older artists with families.

Architects Astrid Smitham – formerly of Caruso St John – and Nicholas Lobo Brennan – formerly of GRUPPE – have arranged the apartments across the upper floors of the block, while the arts centre is set in the base.

A communal outdoor space for eating and working will be shared between groups of three apartments, which can be joined together to offer the the possibility of co-living arrangements. Shared living areas could be used to share the responsibility of childcare or host events, depending on the residents’ desires.

A House for Artists by Apparata and Grayson Perry

“At a time when councils are struggling to build and manage existing community spaces – and artists are finding it increasingly hard to remain in London – we see this project as a pilot or model which could be replicated in other London boroughs,” said Create London.

The organisation has previously worked with Assemble to create a cinema below a flyover and a public arts space in the London Borough of Newham.

“The project brings together two difficult issues, aiming for one to help address the other,” it added. “The opportunities for living cheaply or even affordably in London are becoming increasingly rare and the project is a direct response to how this housing crisis is affecting artists. At the same time, local councils are struggling to build and run community centres.”

Resident artists will be selected via an open call, and vetted by a panel including Create London, Barking and Dagenham Council and the Greater London Authority.

A House for Artists forms part of the Barking Artist Enterprise Zone, which aims to provide long-term housing options for artists in the borough, and is expected to open in 2018.

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10 of the best new lighting designs at Euroluce

Delicate lanterns made from pleated paper and table lamps that display assorted objects are among Dezeen editor Amy Frearson’s highlights from lighting fair Euroluce in Milan.

Forming part of the Salone del Mobile, the biggest event at Milan design weekEuroluce showcases lighting from 450 different brands, including Lasvit, Flos, Ingo Maurer and Roll & Hill.

Designers presenting new products this year include Nendo, Formafantasma and Yabu Pushelberg.

If you’re visiting in 2017, tag your Instagram pictures with the #milanogram2017 hashtag for a chance to win £500 to spend at Dezeen Watch Store.

Read on for our pick of the 10 best new lights on show:


Top 10 lights at Euroluce

New Tribe Members of the Mamo Nouchies by Ingo Maurer

Nearly two decades after launching his Mamo Nouchies, a series of lights made from pleated Japanese paper, German designer Ingo Maurer has created a variety of new shapes. Among them is Moonati, a wall light with a shell-like shape, and Yoruba Rose, the table version.


Top 10 lights at Euroluce

Wire Ring by Formafantasma for Flos

A flattened power cord forms a sculptural support for this wall light – one of two that Italian duo Formafantasma has designed for Italian brand Flos. Soft illumination comes from the central LED ring.

Find out more about Wire Ring ›


Mobile Chandelier 13 by Michael Anastassiades

Known for his clean lines and classic shapes, London-based Michael Anastassiades has added three sculptural designs to his Mobile Chandelier series. This is the most impressive of the three, combining horizontal lines with semicircles.


Top 10 lights at Euroluce

Lollipop by Boris Klimek for Lasvit

Although this light was actually launched by Lasvit in late 2016, it makes its Milan debut this year. Developed by Slovakian designer Boris Klimek, it comprises colourful glass slabs that resemble boiled sweets.


Top 10 lights at Euroluce

Blow Me Up by Ingo Maurer

Another highlight from Ingo Maurer’s stand, this versatile light is encased within an inflatable tube. It can be suspended, hung, leaned or simply placed on the floor, and has an integrated sensor for a switch.


Top 10 lights at Euroluce

Half & Half designed by Jonah Takagi and Hall for Roll & Hill

These simple pendant lights look like they they are wearing hats – some pointed and some circular. A collaboration between designers Jonah Takagi and Hallgeir Homstvedt, they are available from Roll & Hill in black, brushed brass, oil-rubbed bronze or polished nickel.


Cipher by Yabu Pushelberg for Lasvit

North American design duo Yabu Pushelberg worked with hand-blown crystal to create these lights for Lasvit. Each piece is decorated with slender lines and connected by polished golden links.


Top 10 lights at Euroluce

Mile by Guillaume Sasseville for Lambert & Fils

Two linear lights overlap to form this cross-shaped pendant light, created by Swiss designer Guillaume Sasseville. It is described by Lambert & Fils as “part art installation and part utilitarian light”.


Top 10 lights at Euroluce

Gaku by Nendo for Flos

Another highlight from the Flos stand, these box-shaped lights are used in combination with other objects to create framed scenes. Designed by Japanese studio Nendo, they can be paired with bowls, vases, a mirror and more.


Top 10 lights at Euroluce

Circus Pendants by Resident

Modelled on acrobats’ hoops, these brass lights link together. Designed by the in-house design team at New Zealand brand Resident, each hoop is surrounded by LED lighting.

More circus-inspired lighting can be spotted at the Flos stand, where Michael Anastassiades has created a similar effect with different shapes.

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Max Lamb creates 12 benches from discarded textiles for Really installation

Max Lamb used waste cotton and wool to create 12 benches for a Milan design week installation that aims to challenge the architecture and design industries to rethink their use of resources.

The British designer created the pieces for Really, a brand that upcycles end-of-life textiles into solid textile boards.

Presented during this year’s Milan design week, Lamb’s pieces mark the company’s debut collection and follow on from a majority acquisition by Danish textile brand Kvadrat.

Known for his material experimentation, Lamb produced 12 benches that each show the different potentials of the solid textile board – which he described as having a warmth thanks to its textile makeup.

“It is an intriguing material: at first you don’t quite know what it is made of, but once you know it is made out of textiles it makes sense,” he said.

“There is a warmth that comes from its textiles origins.”

Togther, each of the 12 benches form a colour palette of whites and navies. Some feature cut-out squiggles, while others are robust and blocky.

Lamb’s benches are exhibited alongside a photography project by Christien Meindertsma named A Single Sample, in which she shows how remnants of tea towels, sheets and dish cloths are transformed into one board.

Curator Jane Withers described the show as being “as much about asking questions as presenting material answers”.

“The two commissions – by Christien Meindertsma and Max Lamb – are designed not simply to showcase the properties of a new material made from a familiar old one, but also to start a dialogue about the shift in perception, processes and logistics needed as we grapple with upcycling waste,” she said.

Really has patented the process for creating its solid textile boards, which involves milling used textiles into small fibres and mixing them with a special binder that doesn’t degenerate through reuse.

As the textiles being used are coloured already, the company forgoes dying. The process also doesn’t require additional water and chemicals to be added.

The board can eventually be regranulated and formed into new material.

Lamb’s installation for Really is on show until 9 April at Via Pietro Maroncelli 7 as part of this year’s Milan design week.

Other happenings across the city include a bubble-blowing tree and an exhibition that blurs the boundaries between art and design.

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'All Eyez On Me' Official Trailer

This is the official trailer for ‘All Eyez On Me’, an upcoming 2017 biographical drama about the life and career of rap icon Tupac Shakur.”All Eyez On Me chronicles the life and legacy of Tupac Shakur, including his rise to superstardom as a hip hop artist, actor, poet and activist, as well as his imprisonment and prolific, controversial time at Death Row Records. Against insurmountable odds, Shakur rose to become a cultural icon whose career and persona both continue to grow long after his passing.” Directed by Benny Boom and Produced by LT Hutton. Starring Demetrius Shipp Jr. as Tupac Shakur. Also starring Danai Gurira, Annie Ilonzeh, Jamal Woolard, Dominic L. Santana, Kat Graham and Jamie Hector. In theaters June 16, 2017…(Read…)

The Best Cosplay from WonderCon 2017

It’s WonderCon 2017, so we teamed up with our friends at Games Box Monthly to bring you some of the most amazing cosplayers we could find!..(Read…)