by Tariq Dixon Stephen Kenn’s approach to design is quite simple: “Strip things down to the barest bones.” Throughout the LA-based designer’s career, he has explored this philosophy in various forms—including two denim brands and an…
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In picking our Ad of the Week, we try to choose a campaign that stands out from the crowd, either because of its creativity, its wit or its topicality. This week, we’ve chosen a spot for its shareability, with this ad for Turkish Airlines having clocked up nearly 30 million views in just three days on YouTube…
The ad, created by Crispin, Porter & Bogusky, stars the basketball legend Kobe Bryant and footballer Lionel Messi in a ‘selfie shootout’ and sees them flying around the globe to take self-portraits in increasingly glamorous and ridiculous settings. It’s the second ad in a series; the first, which saw Kobe and Messi comically competing for a young fan’s attention on a flight has clocked up a massive 106 million views already on YouTube. (To put this in perspective, the new John Lewis ad, which has enjoyed massive media attention, is still only on ten million views.)
Both ads are pretty cheesy, featuring naff music and slightly clunky performances. Yet they have been huge, drawing viewing numbers that any brand would die for. So what makes them work so well? In part it’s of course simply the appearance of two mega sporting stars together. Their combined global appeal is a match for any fancy social media theory when it comes to ‘virality’. Plus the gentle comedy of the ads works across language barriers and generations. And the rest is just down to that elusive quality of ‘shareability’ that can’t quite be quantified. Some things just chime with the public, and for that reason, despite the fact it probably won’t charm the creative award juries, this spot is our ad of the week.
Credits:
Agency: Crispin, Porter & Bogusky
Worldwide chief creative officer: Rob Reilly
ECD: Sue Anderson
Creative director: Hoj Jomehri
Associate creative director: Andy Grant
Senior copywriter: Ryan Montanti
Production company: HSI
Director: Joseph Kahn
Due out in January, the Mimo Baby Monitor shows the softer side of technology trickle-down. The key object is a baby onesie or “kimono” (kidmono! oh ho ho) employing Bluetooth Low Energy, wearable-washable sensors, and turtles. Once you’ve suited up your progeny in this thing, you’ll received real-time information on your babe’s position, breathing, temperature, sleep status, and future SAT scores on your phone.
Although it has one proverbial foot on either side of the precious/practical divide, there definitely seems to be a trend towards wi-fying babies. Mimo is just one product in a small herd of baby-applied tech devices poised to crowd the digital shelves.
Never mind tracking your runs and heart rate. You’re a new parent now; no time for running, and your heart rate is likely to be higher than healthy at all times. Get used to it, get the app, and get some rest.
Inspired by the Asian idea that the earth was square and heaven was round, the Double Warm Multi-functional and Energy-efficient Coal Stove was conceptualized. It is designed to have a water-storage volume surrounding the furnace so that you can boil water while you use the stove for cooking. This hot water can be used for bathing etc. Nice idea, especially since it is aimed for the energy-starved counties where resources are expensive and scarce.
Designers: Huang Yichen, Xu Wei, Ye Yiwen, Lu Nannan, Ye Peng, Pang Shenli, Lin Danyan & Qiu Yiwu
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(Double The Warmth was originally posted on Yanko Design)
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La Salina Turda est une ancienne mine de sel située en Roumanie en Transylvanie qui a été transformée en un véritable musée et centre de loisirs. Une installation impressionnante, à l’ambiance unique, aménagé avec talent. Le concept « Salina Turda Museum » est à découvrir en images dans la suite de l’article.
This week’s job of the week on Dezeen Jobs is a position for an interior designer with Dutch brand Moooi, whose Unexpected Welcome exhibition (pictured) was the most talked-about show in Milan this year. Visit the ad for full details or browse other architecture and design opportunities on Dezeen Jobs.
The post Job of the week: interior designer
at Moooi appeared first on Dezeen.
The Texas Tornado Boot Camp (TTBC) is located down a dusty road 40 miles from Houston in the town of Montgomery. The camp—which was started by Moto GP rider and two time ,…
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Design Miami 2013: German architect Juergen Mayer H. is exhibiting a sculpture derived from the patterns used on the inside of envelopes to obscure personal information at Art Basel Miami Beach (+ slideshow).
Juergen Mayer H. took the squiggly patterns used to mask private data sent in the post as a reference for the Pipapo sculpture.
“The design itself comes from a whole family of sculptural pieces and architectures that are developed out of data protection patterns, which are these camouflaged patterns that you find on the inside of envelopes or when you get the pin code from your bank,” he told Dezeen when we caught up with him in Miami.
The piece is made from Caesarstone, an artificial stone moulded from ground natural quartz mixed with adhesives then pressed and cured. Sheets of the material were milled to create the lattice-like patterns then assembled so one surface sits horizontally on two upright planes.
Resembling an architectural model, the design’s flat top could be used as a table or bench.
However, the architect created the piece with no particular function in mind. “It’s actually an art piece,” said Mayer H. “A horizontal sculpture that looks ambivalent. It is what you want it to be. I’m not really interested in disciplines so it’s an object that slips between different imaginations of what it can be.”
The piece is on display in the Galerie EIGEN+ART booth at Art Basel Miami Beach, which continues until Sunday.
Further information from Caesarstone follows:
Caesarstone is proud to announce its sponsorship of a new artwork by architect Juergen Mayer H., to be unveiled at Galerie EIGEN+ART booth at Art Basel Miami Beach 2013. Pipapo is made of Caesarstone surface from the Supernatural series, with a natural stone pattern delicately milled to create a three dimensional, lattice-like formation.
The work is based on Mayer H.’s long standing investigation, both in architecture and art, of data protection patterns found, for example, on the inside of envelopes sent by government agencies and banks. Their extremely dense optical pattern aims to protect the personal content of letters from indiscretion and to make sensitive data invisible by presenting a sphere of exclusive knowledge.
Pipapo reflects Juergen Mayer H.’s fascination with camouflaged digital design and the interrelations of communicative space. The sculpture represents an endless pattern field and plays with dimension and form, the exposed and hidden and the material and the immaterial.
The chosen material is Caesarstone Alpine Mist (5110), a new design part of Caesarstone’s Supernatural series which draws inspiration from the beauty of natural stone while exhibiting the exceptional strength, flexibility and durability inherent in all Caesarstone surfaces.
Juergen Mayer H. says in regard to the sculpture and his work: “We like to speculate on the potential of new materials for our built environment, to stress the limits of production possibilities and to keep the way we use them free to explore.”
“We are extremely proud that Juergen Mayer H. chose Caesarstone surfaces for Pipapo. This latest collaboration is yet another opportunity for Caesarstone to evolve, explore and reach new design limits,” says Eli Feiglin, VP of marketing at Caesarstone.
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based on data-protection patterns in Miami appeared first on Dezeen.
Récemment diplômée de la Hongik University à Séoul, JeeYoung Lee photographie l’invisible et nous propose de regarder des images provenant de sa mémoire et de ses rêves. Avec des créations colorées, l’artiste offre des mises en scène éblouissantes, dont une partie est à retrouver à l’Opiom Gallery.
In May of this year, 12 Master of Industrial Design (MID) candidates from the Pratt Institute led by Professor Rebecca Welz, had the opportunity to spend two weeks in the town of Malinalco, Mexico, where they collaborated with 13 local artisans to design and fabricate their projects. Each artisan/student pair spent full working days brainstorming, conceptualizing, designing, sourcing and finally fabricating a variety of products, from tabletop to furniture pieces.
Challenging in many ways, it became an incredibly enriching and educational experience for everyone involved. It was a simultaneous exchange of thoughts, knowledge and interests and a walk through the creative process, with two points of view, hand in hand. It was a human experience, which situates the designer in a very humbling and real place—one that is long way, both geographically and figuratively, from a Brooklyn classroom.
Malinalco is a small town located two hours southwest of Mexico City. It is a charming tourist destination, which features the only monolithic Pre-Columbian structure in Central America, the Cuauhtinchan sanctuary complex. As you enter the archaeological site on a typical bustling weekend (weekdays are incredibly quiet in this town), you will run into dozens of little stands selling local crafts. This is how the artisans make a living: Selling leather bracelets, small woodcarvings of mushrooms and humming birds, and handmade books, among various other things. Many of the artisans also join the annual local wood carving competition, where they make larger scale sculptures and sculpted traditional musical instruments. They are incredibly talented and love their craft, even if it often means barely making a living.
Most of the artisans who participated in the Malinalco Project are master woodcarvers, but the locals also included carpenters, weavers and jewelers. The wealth of knowledge and respect towards their craft, marked with a deep sense of humility, was evident from the very moment we met. The particular wisdom and sensibility, a rich inheritance from their Aztec traditions, was also present in their interests and thought process. Through their work, the artisans represent and interpret the natural world surrounding them, with layers of meanings and a system of symbols that has been passed down through generations. As we, designers and artisans, brainstormed on product ideas, we looked for new applications, in form and function, of each artisan’s craft. Our path involved working with both abstraction and representation, with surface treatments and variation in scale, as well as new uses of materials and techniques.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
