Hasta La Ideas

What initially drew our eye to the Nica bluetooth headset is the design of the docking solution: the disc-like earpiece attaches magnetically to the top of the Desk Dock, continuing its clean, cylindrical shape.

The company that produces it, Maverick Lifestyle Corporation, has a Modernist philosophy that re-examines “commonly held assumptions to make way for new – and better – ways of doing. Modernist objects tend to be clean, sleek, and highly efficient. Apparent simplicity often masks ingenious engineering.”

The product designers have also paid careful attention to ergonomics, with a larger, open-air speaker (i.e. no ear canal insert) that’s more comfortable to wear for prolonged periods, and a flat overall shape that fits neatly in a pocket. “The result is a less-geeky, iconic form, and also the most comfortable headset on the market,” says Maverick CEO Craig Janik.

Previously available only online, Maverick will begin selling the Nica in stores this summer.

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