Hasta La Ideas

Remember that rollable TV screen that LG rolled out last year?

The designers were uncredited, and after stumbling upon this, I’m wondering if this is the design concept on which it was based:

Called Totem, it was done by Studio Booboon, a design consultancy formed by ex-Nendo industrial designers Jisu Yun and Richard Bone. On their website it appears to be a concept only, and though they’ve slapped “LG Display” on the description, I can’t tell if that’s contractual or designer fancy.

In any case, although I’d never have a need to switch to a vertical orientation, I prefer Studio Booboon’s friendlier-looking design to LG’s aggressively modernist production model.