Hasta La Ideas

Fortune has made five additions and promoted five staffers. New hires are first, followed by promotions.

• Leena Rao is joining as senior writer. She comes to the magazine from Google Ventures. Prior to her time at Google Ventures, Rao was managing editor for TechCrunch.
• Matthew Heimer has also been named a senior editor. He most recently served a senior editor at MarketWatch.
• Kristen Bellstrom is yet another senior editor. Bellstrom comes to the magazine from Money, where she served as a senior editor.
• Robert Hackett has been named a writer for Fortune.com. Hackett most recently worked for the TED Conferences.
• Also joining Fortune.com is Christina Austin. She’ll serve as a producer.  Austin previously worked for Business Insider and The Huffington Post.

Promotions:

• Adam Lashinsky has been promoted to assistant managing editor and editorial director of Brainstorm Tech.
• Roger Parloff has been named an editor-at-large.
•  Beth Kowitt has been promoted to senior writer.
• Anne VanderMey has been upped to associate editor.
• Erika Fry has been promoted to writer.
• Chris Tkaczyk has expanded his senior editor role to include managing franchise lists for the magazine and website.