Hasta La Ideas

When one considers the huge number of plastic bottles for drinking water being produced, filled consumed and discarded, (examples here, here, here and here), one can’t help but pondering the sheer madness of it all. In places where there’s no usable drinking water, okay. But here, where access to perfectly good water is virtually limitless… The best thing would of course be to stop buying bottled water. But if this is not possible, another way could be to do something about the packaging. We’ve seen water sold in plastic bags, (like milk in the States and other places), but this is far from enough. This idea for water packaging, however, could be a better one still. The concept for the package above has bee produced by Brand Image, and their idea actually won a prize in IDEA 2008.brbr