Hasta La Ideas

Luxembourg-based designer Daniel Kurth recently set out to solve an ultra-specific contemporary problem, itself a symptom of the seemingly endless horizon of media proliferation and the hardware that evolves alongside new modes of consumption: “As Apple launched its redesigned Apple TV, many users are wondering what to do with their first generation model.”

Instead of subjecting a beautiful, Jony Ive-designed device to a run-of-the-mill e-waste recycling facility, melting the components down to make hard-earned treasures, or re-purposing the circuitry for furniture, Kurth has come up with a more unorthodox solution: to turn the Apple TV into a proto-digital Nixie clock.

Kurth has reused every structural element, integrated a nixie controller board, tube holders and replaced the top acrylic plate with a new CNC routed PVC plate. The heavy duty tissue cable doubles as power cord and wall mount string. Similar to the Nixie Concrete Clock, the rearranged tubes allow the user to enjoy the playful interaction between the six tubes.

All electronic components in the fully functioning clock are assembled by hand.

Full specs and backstory after the jump:

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