Ad of the Week: Sainsbury’s, Christmas In A Day

A couple of weeks ago, we shared the trailer for AMV BBDO’s new Sainsbury’s Christmas campaign, which is a film by director Kevin MacDonald compiled of Christmas clips submitted by the public. The trailer looked promising, and I’m happy to report that the full film, which is released on YouTube today, is (ahem) a cracker…

The film runs at nearly 50 minutes long, so requires more commitment from the viewer than the average ad. Of course it’s not really an ad at all though, and is instead a documentary that reveals Christmas in all its glory, including moments of joy, pain, and real hilarity. You can watch it below.

Christmas In A Day follows a similar format to MacDonald’s previous YouTube documentary Life In A Day, which also featured clips sent in by the public shot on one day. All the footage in the Sainsbury’s film was shot last Christmas, and while the film makes the odd nod towards alternative approaches to Christmas, it is focused in the main on the traditional British family Christmas. It takes viewers on an emotional journey through all facets of what Christmas Day can be, from birth (of a child) to death (of some geese).

There are many truly hilarious moments – the child wrapping up a bottle of Cillit Bang for his mother is a particular highlight for me – and also a lot of poignancy, with the film tackling how Christmas can be a difficult time too, for those who are homeless, on their own or with ill relatives. Due to the rough-and-ready nature of most of the footage, these sadder moments are delivered without sentimentality and are all the more moving for it. It is a rounded vision of the modern British Christmas, showing scenes of Christmas belligerence and family tension alongside moments of joy at receiving a longed-for present or at cooking the perfect Christmas lunch.

Sainsbury’s’ involvement appears to have been very hands-off – there is no branding for the supermarket chain shoehorned in, and bar a credit at the beginning and end of the film, no mention of the firm at all. And because it is all real, some of the footage raises issues that many brands would baulk at being associated with: there are some Christmas moaners in there, complaining about the commerciality of the season nowadays, and the odd uncomfortable moment of family discord stands in direct contrast to the usual image of Christmas that brands like to present in adverts.

Yet this is of course what makes it so absorbing to watch, and as a branding move for Sainsbury’s it’s a brave but brilliant one, placing the supermarket unobtrusively at the heart of real family Christmases. The ad industry has long questioned whether such subtle, long-form content can truly deliver the audiences for brands that a short TV spot can, but when the work is of this calibre it is definitely a risk worth taking.

 

Credits: Agency: AMV BBDO
Creative directors: Tony Strong, Michael Durban
Creatives: Phil Martin, Mike Hannett, Colin Jones
Production company: RSA Films, Scott Free Films
Director: Kevin Macdonald

Eindhoven design studio Formafantasma is “experimenting with lava”

Dezeen and MINI World Tour: in our next movie from Eindhoven, Simone Farresin and Andrea Trimarchi of Formafantasma show us their experiments with unusual materials including fish skin, cow bladders, animal blood and even lava.

Simone Farresin and Andrea Trimarchi of Formafantasma
Simone Farresin and Andrea Trimarchi of Formafantasma. Copyright: Dezeen

Italian designers Farresin and Trimarchi, who met at Design Academy Eindhoven and set up Formafantasma in the small Dutch city after graduating, have become well-known for their interesting use of materials.

Past projects include objects made out of food, a range of natural plastic vessels and furniture covered with discarded animal skins.

Formafantasma experiments with basalt lava
Mount Etna, Sicily

The duo’s latest project involves melting down volcanic rock from Mount Etna in Sicily.

“We are conducting some really simple experiments by remelting lava,” Farresin tells us when we visited their studio during Dutch Design Week.

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Some of Formafantasma’s experiments with melting lava

“We are working with basalt fibres, which is this really interesting material that we found. It is similar to glass fibre, but is entirely produced by the melting of lava. Because of the chemical components of lava, you can create fibres with it.”

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Samples Formafantasma made from basalt fibre

Farresin shows us two applications of the material, a textile made from woven threads of basalt fibre as well as a ceramic-like material, which is made from layers of this textile heated in a kiln.

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Plate made from basalt rock

“We put it in a ceramic oven and control [the temperature] so that the basalt fibre does not melt completely and turns into a more structural material,” Farresin explains.

Craftica by Formafantasma
Craftica by Formafantasma

He then shows us fish skin samples from Formafantasma’s Craftica project for Fendi.

“What we like about these skins, which we got from a company in Iceland, is that they have been discarded by the food industry,” he says. “We are actually continuing the investigation of these materials and are [currently] designing a piece for a company using fish skins.”

Craftica by Formafantasma
Craftica by Formafantasma

The Craftica collection also included water containers made from animal bladders, which Trimarchi shows us next.

“These are from cows and, again, they come from the food industry,” he says. “Usually these are used in Italy to make cases for mortadella [an Italian sausage].”

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Lighting made from inflated cow baldders

Farresin adds: “We still find the material fascinating, so we thought to use them in lighting. We made a construction using the valve of a bike so that we can basically dry the piece and inflate it directly on the LED light source.”

Botanica by Formafantasma
Botanica by Formafantasma

Finally, Farresin and Trimarchi show us samples from their Botanica project, a series of vessels made from natural plastics, which was acquired by London’s V&A Museum this year.

The first is bois durci, a nineteenth-century plastic made from sawdust and animal blood. Then he shows us pieces of shellac, a natural polymer secreted by lac bugs, a small parasitic insect native to India and Thailand.

Botanica by Formafantasma

Trimarchi says that, since the Botanica project, they have been looking into better methods of producing the material as well as ways of using it.

“Something we are really trying to investigate is to make the production process of shellac more efficient,” he explains.

Formafantasma Botanica shellac samples
Shellac samples from Formafantasma’s Botanica project

Farresin adds: “Nowadays it is just farmed by small communities in India and Thailand. We see a parallel between this and silk production, but the farming is really difficult.”

“We are interested in getting in touch with institutions in India to see if we can participate in improving the bug farming there.”

Dezeen and MINI World Tour: Eindhoven
Our MINI Paceman in Eindhoven

We drove around Eindhoven in our MINI Cooper S Paceman. The music in the movie is a track called Family Music by Eindhoven-based hip hop producer Y’Skid.

You can listen to more music by Y’Skid on Dezeen Music Project and watch more of our Dezeen and MINI World Tour movies here.

 

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Theis and Khan to design new RIBA headquarters

News: British architects Theis and Khan have been selected to design the new headquarters for the Royal Institute of British Architects at 76 Portland Place in London.

Located a couple of doors down from the RIBA‘s existing base at 66 Portland Place, the current Institute of Physics building will be completely renovated to create enough office space to bring all the architecture institute’s London staff under one roof.

Construction is scheduled to begin in March 2014 and expected to complete by the end of the year, freeing up space in the existing premises for new exhibition and events spaces that will include a gallery of architecture designed by London studio Carmody Groarke.

Patrick Theis and Soraya Khan saw off competition from five other shortlisted firms to win the project.

“We look forward to delivering a high quality sustainable design that both meets the RIBA’s aspirations for its new building and reflects the integrity of 66 Portland Place,” they said. “We were intrigued by the potential synergies between the two buildings and look forward to developing these further with the RIBA.”

The architects were selected following a panel interview with a group of RIBA members and will deliver the project alongside engineers Max Fordham and Price & Myers.

“The selection panel was greatly impressed by all the shortlisted teams’ initial thoughts, approach to the project and their experience and ability to deliver within a constrained timeframe,” said RIBA president Stephen Hodder.

“Theis and Khan gave an exceptionally considered approach and clearly demonstrated how they aim to meet our aspirations. We were particularly inspired by the team’s consideration of the relationship between our new premises and our main RIBA headquarters building, and how they had successfully delivered projects with such synergies in the past,” he added.

The RIBA has taken a 43-year lease on 76 Portland Place.

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The many faces of FHK Henrion

Adrian Shaughnessy’s new book on the designer FHK Henrion offers a detailed look at the work of a seminal figure who shifted from civic-minded poster artist to pioneer of corporate identity during his long career. We talk to Shaughnessy about Henrion’s reputation and why his name perhaps isn’t as widely known as it should be…

“He had everything; he was the complete designer,” Shaughnessy says of Henrion as soon as we start our conversation. Aside from being the subtitle of his monograph on the late German-born British designer, it’s clear that the sheer range of Henrion’s interests – “from exhibition and interior design, products, through to semiotics in the 1980s” – is what continued to beguile Shaughnessy as he compiled FHK Henrion: The Complete Designer for Unit Editions.

“When you study him, nobody came close,” he says. “He could have been an architect, an interior designer – and he knew about things such as perception theory long before it was fashionable, he’d studied all that. He was trained in a poster studio, he was well read and then became a part of the intellectual set”.

In 1939, Henrion left France, where for one year he had studied at one of the best art schools in Paris, the Ecole Paul Colin, and came to Britain. He was held in internment camps on the Isle of Man and in Shropshire and released in 1940 in order to work for the Ministry of Information on war posters (he was 22). His first job was a poster for the Post Office Savings Bank.

In London, Henrion also worked for the United States Office of War Information (OWI), and by 1944 headed a team of 15 designers working on US war propaganda. In addition to his poster work, he also began to work on commercial projects during this time: he designed covers for Harper’s Bazaar, for example, and also acted as a consultant art director to Crawford Advertising agency. He then moved into exhibition design, most notably creating two large-scale exhibitions for the Festival of Britain in 1951.

“But he’s different from Abram Games or Edward McKnight-Kauffer in that, in the 1960s, he went modern,” says Shaughnessy. “He realised that one could make a living from corporate identity. He rationalised the system of design, threw out the ‘house style’ and invented corporate identity in Europe. Total Design [in Amsterdam] thought ‘Hang on, how come KLM is going to this British guy?'”

Shaughnessy believes that at his core, however, Henrion possessed a radical spirit – and so, in time, the very systemisation that he had helped to pioneer began to have limited appeal.

“A strange thing happened,” says Shaughessy. “Because everyone else had learned this systematic, rationalised approach to design – a Henrion discipline – he rejected it. At heart he was a radical, he was opposed to the ‘over-professionalisation’ of design. With some design groups, he wondered why their motive was profit, not design.”

Shaughnessy’s book contains an impressive selection of Henrion’s work, much of which is held at the University of Brighton’s Design Archives. From Henrion’s early poster commissions, it moves through his work in exhibitions and products, into corporate identity design, and also examines his interests in visual theory.

“He was also one of the very first graphic designers to think about design for broadcast [and] TV design,” Shaughnessy adds. “There’s a brilliant paper given to the Royal Society, when he was invited by Lord Clark of [the programme] Civilisation. In the 1950s, [Henrion’s] theory was that if you were a ‘visual person’ this was a medium that you had to be part of. There were theories about how to present information and he was complaining that TV work was already being carried out and that designers would have to get in there fast, or it would go to other disciplines.”

As well as a detailed life of Henrion as he gradually moves between these disciplines (and into education), there are some lovely personal details in the book, such as the airbrush gun ‘rivalry’ that Henrion had with Abram Games, who highly skilled at using the tool.

Meeting for lunch one day, Henrion apparently complained that his gun wasn’t working properly, so Games offered to look at it for him next time they met. Having done so, the gun was returned to Henrion with a note from Games – “There is nothing wrong with this air gun” – written in pencil-thin, airbrushed lettering. Henrion, still unable to work sufficiently with it, confessed airbrushing just wasn’t something he was ever going to master.

But it is Henrion’s work on big corporate projects that is documented most extensively in the central section of the book. Studies of identities for Tate+Lyle, C&A, Courage, KLM, LEB (London Electricity Board) and Blue Circle Cement all benefit from the range of archive material that is reproduced.

There are 544 pages here, yet the question remains: Why has it taken so long to finally bring Henrion’s work together in this way?

“Why is he under-represented?” says Shaughnessy. “Well, he’s known for the wartime posters, and there’s a cult around that, but you can’t quite believe it’s the same person who designed the LEB work, for example; it’s fantastic. Yet he was also really interested in Gestalt theory, in additional meanings – and few people have done it as well as him. Look at the old-fashioned posters and then at the work for Blue Cement: he’s liked by two camps who don’t really get on.”

So in having a hand in these distinctive fields, Henrion’s support has perhaps suffered over the years by being divided as well. “He’s almost two people. He did exhibition design, he did jewellery. He died in 1990 and a lot has happened since then, so I think he just got sidelined,” Shaughnessy says.

“But when you look at his work and you see multiple faces – really, it’s only two. That’s why he’s a genius. And I became enchanted with him.”

FHK Henrion: The Complete Designer is published as a hardback book with foiled slipcase by Unit Editions; £65. Editors: Tony Brook, Adrian Shaughnessy. Design director: Tony Brook. Senior designer: Claudia Klat. Designer: Sarah Schrauwen. Design assistants: Victor Balko, Roos Gortworst. Archive photography: Sarah Schrauwen. See uniteditions.com

Swiss Spritz! Helvetica the Perfume ‘Smells Like Nothing’

helvetica

Now that the literal feasting of Thanksgiving is over, the retail gluttony can begin. We have a feeling that you’re eschewing “doorbuster deals” in favor of web-surfing your way to elegant gifts (that don’t require resorting to fisticuffs or even leaving your home), but what do you get for the design-minded person who has everything? The answer, of course, is nothing—in the form of Helvetica the Perfume.

Technically, it is two ounces of distilled water, but to the typographically savvy, it is the olfactory equivalent of Max Miedlinger and Eduard Hoffmann‘s sans-serif marvel: pure, modern, neutral, and profoundly Swiss. Decanted into a glass bottle labeled in 24-karat gold Helevtica Bold and tucked into a letterpressed box, the limited-edition fragrance is yours for $62 from Guts & Glory.
continued…

New Career Opportunities Daily: The best jobs in media.

Rain Photography

Après sa série New York in the Black, le photographe français Christophe Jacrot revient cette fois-ci avec Paris in the Rain, réunissant de superbes clichés de la Ville Lumière. Jouant sur les reflets de l’eau et de la pluie, ces images d’une grande qualité sont à découvrir dans la suite de l’article.

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Quote of Note | Ian Buruma

(Balthus)“To be sure, the marvelous paintings by Balthus of the twelve-year-old Thérèse [Blanchard], dreamily gazing at the viewer with her white panties showing (Thérèse with Cat, 1937), or the painting reproduced in the catalog of the nude Laurence Bataille (daughter of Georges Bataille) stretched back, cat-like, in a chair, while a sinister-looking person draws the curtains to throw light on her naked form (The Room, 1952–1954), are unsettling, but not because of anything pornographic….What is disturbing about Balthus’s pictures of girls is not just the age of his models, but the atmosphere, which is creepy, full of dread and latent violence, and yet extraordinarily beautiful. Girls are trapped in angular, often torturous poses in tight gloomy spaces. There is something in Balthus’s art of those claustrophobic Victorian novels about children locked up in dark attics.”

Ian Buruma, writing in The New York Review of Books about “Balthus: Cats and Girls—Paintings and Provocations,” on view through January 12 at the Metropolitan Museum of Art

Pictured: Balthus. Thérèse Dreaming (1938)

New Career Opportunities Daily: The best jobs in media.

Gush – Siblings

Jonathan Lagache et Julian Ansault ont réalisé ce joli clip pour illustrer le premier morceau Siblings du prochain album Mira de Gush. Cette vidéo nous propose de découvrir une histoire de frères partant à l’aventure, à la recherche d’une étoile échouée au fin fond des montagnes. Une production Kidam à découvrir dans la suite.

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House in Ōiso with walls covered in roofing material by atelier HAKO architects

The entire facade of this house in the Japanese town of Ōiso by atelier HAKO architects is clad in fibre-reinforced cement boards and punctuated by a series of scattered windows (+ slideshow).

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Photo by atelier HAKO architects

The grey boards are typically used as a standard roofing material in Japanese housing developments but were also applied by atelier HAKO architects to cover the exterior walls.

House in Oiso by atelier HAKO architects

Designed for a family with two children on a site near the Sagami Bay coastline of the Pacific Ocean, the cement boards also perform a practical role as they are resistant to corrosion from the salty air.

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An offset gable gives the roofline an asymmetrical appearance, which helps the building stand out among its more conventional neighbours.

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“The house was placed on the north side of the site in order to protect the garden from seasonal wind from [the] north in winter,” said the architects, who incorporated small windows on the north facade and positioned larger windows on the south side of the building facing the garden.

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The southern facade also incorporates large sliding windows that open onto a deck reminiscent of an “engawa”, a strip of wooden flooring found between the living space and external storm shutters of traditional Japanese houses.

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“[The] internal area was designed with an emphasis on continuity with the garden,” explained the architects, who created an open plan living and dining area on the ground floor next to a kitchen with an aperture in the wall linking the two spaces.

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A spiral staircase with a bottom tread that appears to hover above the ground connects the living room with a hallway on the upper floor where the bedrooms, bathroom and children’s play area are also located.

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Photography is by Shinsuke Kera / Urban Arts, unless stated otherwise.

Here are some details about the project:


The site is located at the edge of dwelling area close to the sea that is facing the agricultural land spread to the north-east mountain side.

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The house was placed on the north side of the site in order to protect the garden from seasonal wind from north in winter.

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Internal area was designed with an emphasis on continuity with the garden. In the south elevation, wide window and shallow depth wood deck which is like japanese traditional ‘engawa’ were provided as connect elements of the internal area and the garden, whereas other elevation was designed defensive to outside.

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Triangular roof was slightly rotated with respect to the axis of the outer wall, the elevations got asymmetric shapes that offer humorous feeling at glance.

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Fiber-reinforced cement board to be used usually as roofing material of mass production house in Japan was used as the exterior wall finishing material resistant to salt damage, thus overall architecture got abstract appearance covered with the same material all.

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Name: House in Ōiso
Architect: Yukinobu Nanashima + Tomomi Sano / atelier HAKO architects
Structural engineer: Shin’itsu Hiraoka / Hiraoka Structural Engineers
Completion: March 2010
Location: Ōiso, Kanagawa Prefecture, Japan
Primary usage: private residence
Structure: wooden construction, two stories above ground
Site area: 155.31 m2
Building area: 44.86 m2
Total floor space: 89.72 m2

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Classic Acoustics Meets Modern Tech

Stream nostalgia with the first ever Bluetooth gramophone, the Gramovox! The timeless design is not only aesthetically “old-school,” but also recreates the same resonant, vintage, organic sound by adhering to the same acoustical principles as the old gramophone. To achieve this, the designers worked around the philosophy that the fewer things they changed about the original, the more things would still work. Catch the vid to see how it blends classic acoustics with modern tech…

Designer: Gramovox


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(Classic Acoustics Meets Modern Tech was originally posted on Yanko Design)

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