KFC wants us to unite at Christmas

BBH London has served up a prime slice of Christmas silliness in its new ad for KFC, which is the fried chicken brand’s first festive campaign…

The spot, which is two-and-a-half minutes long, is shot as a musical epic, featuring a number of warring characters who decide to set aside their differences over a bucket of the fried stuff this Christmas. Designed to puncture some of the cheesiness in ads at Christmastime, it features a humorous but catchy tune, which, be warned, will get stuck in your head.

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The ad will air on British TV tomorrow night on X Factor, and will be accompanied by a week-long campaign on social media encouraging people to tweet about someone they would like to make peace with this Christmas using the hashtag #UniteThisXmas. One tweeter will be chosen to have their conflict resolved by starring in a new ad with a specially written song performed by the KFC Choir. This second ad will then be screened during the X Factor final on December 14.

Credits:
Agency: BBH London
Deputy ECD: David Kolbusz
Creatives: David Kolbusz, Matt Moreland, Chris Clarke
Creative director: Marc Hatfield
Production company: Biscuit Filmworks
Director: Tim Godsall

Lucid Stead Transparent Cabin

L’artiste Phillip K Smith III a récemment dévoilé sa dernière installation à Joshua Tree en Californie. Il a repris une cabane abandonnée dans un lieu désertique pour une installer des mirroirs et des LEDs, donnant ainsi une impression de transparence très réussie. Cette création appelée Lucid Stead s’illustre en images dans la suite de l’article.

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LEMs’ Luggage-Friendly, Rollable Boots

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As I mentioned in this post on travel methodologies, I never travel with anything larger than a rolling carry-on. So if I’m flying someplace that has inclement weather and I think I might need to bring boots, I have a simple space-saving trick: I wear them onto the flight. Even filled with rolled-up socks and power cables, boots take up far too much space packed into luggage, whereas the sneakers I pack are easy to crush and stow.

The problem with the boots-wearing is, it’s a pain unlacing and re-lacing them at the airport security line. But I think I’ve just found a solution: A company called LEMs, for Live Easy & Minimal, sells a collapsible, packable boot that I could easily squeeze into packed luggage.

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A Better A&E

Yesterday, the Design Council announced that a programme designed by PearsonLloyd to reduce aggression in A&E departments had proved a success in trials and should be implemented nationwide. We spoke to Tom Lloyd about the project.

As anyone who’s had the misfortune of waiting in one will know, Accident & Emergency rooms can be bewildering and frustrating places. Visitors often spend hours slumped in plastic chairs among victims of sporting injuries, fights and falls. In between all the swearing and tears, there’s usually at least one person haranguing NHS staff about why their friend or relative hasn’t been seen to.

In such high pressure environments, it’s little wonder patients feel annoyed but often, their frustrations are directed at staff: according to the National Audit Office, violence and aggression towards hospital workers is costing the NHS £69 million a year in absences and reduced productivity.

In 2011, the Design Council launched a challenge to tackle this problem on behalf of the Department of Health. London design studio PearsonLloyd assembled a team of academics and healthcare professionals and proposed a three-pronged solution: an information package for visitors, training and support for staff encouraging them to identity factors that may hinder care capacity and an online toolkit offering best practice advice to managers and planners looking to re-design their A&E departments.

Trials of the scheme were launched at Southampton General Hospital and St George’s Hospital in London late last year and yesterday, it was revealed that it led to a 50 percent reduction in threatening behaviour and a 25 percent reduction in shouting.

Patients, too, felt the system made their treatment process clearer: 88 percent said it clarified the A&E process and 75 percent said signage reduced their frustration during waiting times. The Design Council has now recommended that the system be implemented in all NHS Trusts and PearsonLloyd says that for every £1 spent on introducing it, £3 will be saved in costs related to incidents of violence.

The information package devised by PearsonLloyd consists of signage, printed and digital communications. Signs placed around the hospital describe the A&E process and explain to patients why they’re waiting and what will happen next. This is supported by a printed leaflet containing additional information about the department and a tear-off feedback questionnaire, as well as digital displays that are updated automatically using hospital data to provide information on how busy the department is and what is being done.

PearsonLloyd’s work is based on 300 hours of ethnographic research supplied as part of their brief, outlining where and why aggression in hospitals might occur. “We took this as the basis of our work, and then built on it with our own research in A&E departments,” says PearsonLloyd co-founder Tom Lloyd.

“The clinicians in our team were able to advise on the details of frontline care delivery, but we were also able to work with three trusts from across the country – Southampton, Guys & St Thomas’, Chesterfield – to understand the broader extremes of the NHS. Any solutions we created had to be compatible and retro-fittable into any A&E department across the country, so we needed to understand how these could vary in design, culture and layout,” he says.

The idea for the guidance information package (signage, leaflets and digital displays) was born out of [Luke] Pearson and Lloyd’s desire to better understand how the accident and emergency system works, explains Lloyd. “Whilst trying to map the patient flow through the department, we realised that his would be very useful information for everyone,” he adds.

“When designing the graphics, we were very careful to steer clear of a medical aesthetic – the signage needed to look fresh and inviting, drawing patients in to read the information,” he explains. “Initially, the signs were envisaged as being a ‘slice’ of a room, where the walls, floor and ceiling would be treated in a coloured wrap that could be seen from afar and easily identified as an information point,” Lloyd explains.

Photograph: Simon Turner

Background colours – hospitals will be able to choose from a set of three – were chosen from a palette deemed to be ‘un-hospital’ like. Foreground text colours where chosen for their contrast and to be clearly legible in compliance with the Disability Discrimination Act. “We offer three colourways for the signage, which all ensure the correct contrast and give trusts the ability to complement their existing colour schemes,” says Lloyd.

Vertical information panels have a clear hierarchy of information with key information placed at the top in the largest font sizes. Secondary points are listed below in decreasing sizes and all is displayed 1-2 metres from the ground to ensure it can be read by all and won’t be obscured by bins, chairs or other furniture.

Adrian Frutiger’s Frutiger typeface was chosen for use on all communications “as we wanted an easy-to-read sans serif font that was friendly but had the right amount of authority and legitimacy,” explains Lloyd.


Photograph: Simon Turner

Graphics for the scheme also include a series of icons depicting hospital staff and patients. “A lot of time was spent developing these to ensure they were easy to understand and communicated the right message. We performed a number of design voxpops where we asked members of the public to rate different designs to inform our understanding of where confusion may occur,” Lloyd adds.

Designing a system that can be applied to any A&E unit is a complex task. PearsonLloyd worked closely with Southampton and St George’s throughout the trial period and says consultations allow the scheme to be tailored to the needs of each department. “[The pilot sites] seemed to really value the consultation stages, as this helped them to really question and analyse their own processes and ultimately create something more appropriate for their patients.”

With thorough research and enaging design, the studio have presented a brilliantly executed solution to an expensive and widespread problem, and it could have a significant impact on healthcare. PearsonLloyd is also in talks with Trusts over developing pre-arrival web and app programmes to help people decide if they really need to visit A&E and hope the system is something that could be implemented in other hospital departments.

“To our knowledge, this is the first time something like this has been done within hospitals … we also feel there’s great scope to extend the idea into all public spaces where significant waiting (and confusion) occurs,” Lloyd says.

To find out more about the project and pilot scheme results, see abetteraande.com

Da Matteo, Sweden: Behind the scenes with the Scandinavian craft coffee pioneer

Da Matteo, Sweden


It might be a surprise to hear that Scandinavia consumes more coffee per capita than any other region in the world. On a recent trip to Sweden’s second largest city, Gothenburg—a cultural mosaic port city on the…

Continue Reading…

Double-ended teaspoons by Nicole Wermers stolen from Tate Britain cafe

News: double-ended teaspoons commissioned as part of the recent renovation of Tate Britain’s cafe have been so popular with visitors to the London gallery that they’ve been taking them home.

Tate double-ended teaspoon by Nicole Wermers

The Manners teaspoons by London artist Nicole Wermers were commissioned for public use in the Tate cafe and restaurant but have been disappearing since the opening two weeks ago.

“Regrettably a number of spoons have been taken from Tate Britain since we started using them,” Tate told Dezeen. “The vast majority of visitors have enjoyed using the spoon without removing them from the areas in which they are being used.”

Wermers made each end of the spoon different to reflect the changing shape of teaspoon bowls at different points in the twentieth century: the smaller end references the 1950s and the larger references the 1980s.

Tate Britain by Caruso St John
Tate Britain Djanogly Café refurbished by Caruso St John

The spoons have been in use alongside otherwise regular cutlery since the reopening of the refurbished Rex Whistler restaurant, and the newly created Djanogly Café and Members Room.

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Tate Britain Members Room refurbished by Caruso St John

London architecture practice Caruso St John completed the £45 million renovation of the Tate Britain gallery earlier this month.

The post Double-ended teaspoons by Nicole Wermers
stolen from Tate Britain cafe
appeared first on Dezeen.

Apple TV Unboxed and Ahead of the Curve

Say Apple and you usually expect an iPhone concept, however this time around designer Martin Hajek surprises us with two unique Apple iTV concepts. The Unboxed and Ahead of the Curve are conjured only to ask some relevant questions like will there be an upgraded AppleTV box; will it be in white and gold or will it be curved? What do you guys think?

Designer: Martin Hajek


Yanko Design
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(Apple TV Unboxed and Ahead of the Curve was originally posted on Yanko Design)

Related posts:

  1. Go Ahead And Pick A Light
  2. Go Ahead Key – Lock Indicator by Jongoh Lee
  3. Touchy Radio, Go Ahead and Stroke It


    



Job of the week: senior architect at Philippe Starck

Job of the week: senior architect at Philippe Starck

This week’s job of the week on Dezeen Jobs is a position working with French designer Philippe Starck (pictured) as a senior architect. Visit the ad for full details or browse other architecture and design opportunities on Dezeen Jobs.

The post Job of the week: senior architect
at Philippe Starck
appeared first on Dezeen.

Design Award Winner DIY Calendar

Dirigée par le designer Eduardo Aires, la marque portugaise Bitri propose un magnifique Do It Yourself Calendar, un calendrier qui peut aussi bien être utilisé comme journal. Un objet élégant, qui permet ainsi à chacun de se l’approprier, de le customiser pour son usage personnel. Un projet à découvrir dans la suite.

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A Black Friday wrap up of Unclutterer’s 2013 Holiday Gift Giving Guide

In case you missed any of our posts along the way, the following is a complete listing of the gift-giving ideas included in Unclutterer’s 2013 Holiday Gift Giving Guide:

If you’re looking for even more inspiration, check out our previous Unclutterer Holiday Gift Giving Guides:

From those of us at Unclutterer, we wish you a calm and clutter-free holiday season!

Let Unclutterer help you get your home or office organized. Subscribe to our helpful product shipments from Quarterly today.